ASO: Profession at the Crest of the Digital Wave

THE CONTENT OF THE ARTICLE:

ASO: Profession at the Crest of the Digital Wave

What Does an ASO Specialist Do?

ASO (App Store Optimization) is a set of actions aimed at improving an application's visibility, increasing its rankings in search results, and boosting downloads on the Apple App Store and Google Play.

An ASO specialist is essentially an application manager. They analyze and devise a strategy for distinguishing your application from a vast number of similar ones.

Their primary responsibilities include:

1. Ensuring that the mobile application complies with the guidelines of the App Store and Google Play placements.

2. Analyzing competitors and making optimizations accordingly, such as

identifying the regions and languages in which they operate and from which countries users download and make purchases. Various services, including the Ukrainian tool Asolytics, can assist in this analysis.
examining the keywords and search terms that competitors use to promote their applications. Keywords are the same search queries (e.g., "fitness" or "children's stories") that users enter in the search bar.
analyzing competitors' app screenshots, icons, and textual descriptions.

3. Based on official rules and competitor analysis, an ASO specialist fills out the application profile and creates technical assignments for other team members, such as copywriters, translators, and designers, to generate content.

4. Once the application profile is completed and published, the ASO specialist continually monitors and analyzes what is effective and what is not. They formulate hypotheses and make adjustments to their optimization strategies. For example, they may experiment with the app icon to find the most effective design.

What Skills Are Required?

Digital Expertise

Basic ASO Knowledge - You can master this digital profession from scratch to a confident junior level in 3-4 months.

Soft Skills

The ability to learn quickly and adapt to new situations is crucial. Analytical thinking and the ability to identify cause-and-effect relationships are also essential, as formulating hypotheses, analyzing data, drawing conclusions from results, and making improvements require these skills.

Creativity

This involves being open to ideas that can set your application apart from the competition. Is it about a different image? A better call-to-action? Improved screenshots? Perhaps it's about colors? Go ahead, create, test, analyze, and enhance!

Resilience

When working on a project, various challenges may arise, and not every action leads to success. However, the ability to think critically and make objective decisions based on data rather than emotions is an important skill.

English Language

ASO specialists work on optimizations in various locations, so a strong command of English is crucial, especially high-quality written English. Aim for at least a B2 level, so it's worth working on improving your language skills.

Bestseller Profession

The ASO Specialist Profession is young but rapidly growing because the global mobile app market continues to expand steadily. Since the beginning of 2019, the number of downloads has been steadily increasing, and this trend continues today. In 2018, the total number of downloads was 192.45 billion, but by 2022, it had already reached 255 billion.

By the end of 2022, 2.69 million new applications were published on Google Play, and 1.64 million applications appeared on the Apple App Store. Competition is high, so product owners must make efforts to capture the user's attention on their app.

In 2022, the overall revenue of the mobile app market amounted to $430.9 billion. According to Statista's forecasts, the market is expected to grow by 8.58% annually from 2022 to 2027. Therefore, the expected total revenue for 2027 will reach $755.50 billion.

So, there will be even more job opportunities for professionals engaged in app promotion every year.

The demand for ASO specialists is high. For many app owners worldwide, finding a qualified professional for app promotion on the marketplaces is a current issue. That's why our educational partner, Choice31, has created this course because it's right at the forefront of the digital wave! The company belongs to the Netpeak Group, which means it has experience and expertise in the digital industry and the ability to invite guest lecturers from RadASO and Tonti Laguna. The "ASO Specialist" course program allows you to achieve a confident junior level, even if your previous experience has no connection to ASO.

Moreover, the company uses Ukrainian software for optimizing mobile app pages, called Asolytics, for student training.

The development of Asolytics was undertaken by the Tonti Laguna team, which also belongs to the Netpeak Group. During the creation and testing of Asolytics, developers utilized the expertise of not only industry experts but also first-time app page promotion users. This allowed them to make the service as user-friendly and understandable as possible for users with varying levels of ASO experience. Choice31 students also participated in the testing, contributing to the development of the software.

ASO Education

Why is becoming a Choice31 student a worthwhile investment of your time, effort, and money? The program is based on knowledge maps of positions in companies, and only lecturers with digital experience teach it. Students learn from real cases.

Learning ASO is best done from practitioners, just like any other profession, and you understand why. Lecturers who know the ins and outs and are familiar with trends can tell you about real cases and provide skills, not just content. You can start using their knowledge immediately in your work.

In the ASO course, we've assembled a team of practitioners from Tonti Laguna Mobile, RadASO, WhaleApp LTD, Bumpy Inc. Among them are ASO specialists, ASA managers, product managers, and founders of businesses in mobile app promotion.

In three and a half months, you will learn how to optimize app pages, build a semantic core, analyze competitor data, assess the effectiveness of optimization, and correct errors. You'll also learn how to set up ASA for ASO – advertising your app on the App Store. The final case project is a real practical task that you can add to your portfolio.

By the way, after completing the training, graduates of the Choice31 course retain access to Asolytics, and special conditions for Choice31 graduates apply. This allows them to qualitatively perform test tasks and excel during their trial period at their new company.

Optimize your app with Choice31 at the ASO course

We want students to gain as much practical experience as possible during their studies. That's why, together with Asolytics, we've developed a project for promoting mobile apps during the course.

Now you can request free optimization of your app during the course. The client gets the desired result without investing a budget, while practicing professionals from Tonti Laguna, RadASO, and other companies work on app optimization.

And students, under the guidance of the lecturer, dissect all the stages and nuances of optimization and work on the product. This provides an opportunity to gain real experience, a true win-win for both the app and the learning process.

So, if you need app optimization, feel free to reach out to us.

Learn, develop Ukrainian products, and acquire go-to-market ASO skills with Choice31.