Performance Marketing Manager in RubyGarage

Responsibilities

• Creating and implementing a marketing performance strategy
• Development and management of digital search and remarketing campaigns
• Search performance management through PPC and SEO in web / mobile applications
• Manage budgets and campaigns across all digital channels to achieve high return on investment (ROI) and effective cost of customer engagement (CAC).
• Ensuring successful planning, implementation, optimization and improvement of traffic through paid, organic and other media channels.
• Increasing brand awareness through targeted media campaigns and social media campaigns
• Identification and testing of new channels to achieve or exceed the main set indicators.
• Optimize programs, campaigns, and landing pages based on real-time performance and ROI
• Building marketing automation processes within the company in order to maximize the efforts of the department.
• Ensuring the conversion of potential customers into consumers through well-designed campaigns and close partnerships with the sales department.
• Analysis of the results and effectiveness of all channels as a whole and separately, to provide information on the impact of media performance on key performance indicators (KPIs).
• Work closely with management to share ideas, provide feedback and present the results of improving conversion rates.
• Observing the latest trends and best practices in digital marketing and measurement.

Requirements:

• Degree in marketing, business administration, information technology or related field.
• 2+ years of experience in a similar position, as well as experience in building effective multi-channel marketing strategies, including affiliate marketing, email marketing, PPC, SEO, social media and other digital channels.
• Ability to launch and optimize SEM, SEO, PPC, as well as Facebook Ads, Twitter Ads, Google Ads, LinkedIn Ads, Quora Ads and Dribbble Ads.
• Ability and experience to analyze campaigns and channels, including experience with Google Analytics.
• Excellent analytical skills and skills in using data, metrics, analytics and consumer behavior trends to form recommendations.
• Focus on goals and excellent communication skills.
• Openness, curiosity, focus on problem solving.
• English Upper-intermediate level and above.

We offer:

• Opportunity to work with a team of professionals.
• Ability to work with the cool SaaS product Expertbox.io.
• Work with the markets of the USA and Western Europe.
• Opportunity for professional and personal growth.
• The work processes are adjusted.
• Flexible work schedule.
• Choice between office work and 100% remote.