User Acquisition Manager in Tonti Laguna Group

Direct message from the member who posted the job with Tonti Laguna Group Victoria Bodnar Victoria Bodnar Recruiter at Netpeak Group 🔎 We are looking for an experienced Senior User Acquisition Specialist who is ready to create and scale advertising campaigns of our project, and in the future - to lead the marketing direction in the role of Team Lead 😎. Currently, we are launching a new direction - Flashcard Maker, which helps turn PDF materials into an effective system for memorizing, structuring, and accumulating information in the format of flashcards, which significantly facilitate exam preparation. We also plan to develop an ecosystem that will facilitate quality study of materials from books, video materials and solving mathematical problems, etc. Who we need: Hard Skills: 2+ years of experience as a User Acquisition Manager in performance marketing or a similar role with a focus on Meta Ads and TikTok Ads. At least 1 year of hands-on experience engaging users through Facebook. At least 2 years in performance marketing, with with an emphasis on Tier-1 markets (USA, Canada, Australia, UK). Proven experience in managing budgets in Facebook Ads over $10,000/month. English at B2 level and above. Strong analytical skills: ability to process large amounts of data and make findings.Knowledge and experience with CPA, LTV, ROI and building skills cross-functional processes, optimize them and measure effectiveness. Systematic and structured in the approach to work. Creativity and the ability to generate ideas and hypotheses. It will be a plus: Long-term experience with Google Ads. Developed actual practice of testing new approaches, implementing and scaling communications. What Must do: Develop and implement user acquisition strategies on Meta (including Facebook Ads) with further expansion on TikTok to achieve key KPIs. Create, run, evaluate and optimize Meta advertising campaigns to identify the most effective setting for our product and business model. Analyze campaign performance metrics such as CTR, CR, CPA, and ROI and adjust strategies to based on comprehensive data analysis. Manage the advertising budget, plan and optimize to achieve key performance indicators and financial goals of the product. Collaborate with by the creative team: participate in brainstorming, evaluate the results of designers and provide feedback on promotional materials. Work with the product and technical team to create effective conversion funnels, research and improve user flow. Constantly search for new approaches to user engagement and conduct various tests (A/B tests, finding connections for purchases and campaign structuringi) .Mo suggest: rate + monthly bonus: you directly influence your income while having a "airbag". A powerful work schedule: Start the day from 8:00 to 10:00 and finish from 17:00 to 19:00 .The work format: completely remotely or in one of our offices (Odesa, Kiev, Kharkiv, Cherkasy) with autonomous support in case reference, 11 state weekends and 1 mental health day.cafteria Plan: Ability to choose on your own social packages (sports, English, health, training and development, etc.) .50% of vocational training: courses, trainings, webinars. Under certain life circumstances.Sabbatical: the opportunity to take a long vacation (1-3 months). Possibility for training and development: support and experience of the team, assistance in adaptation. Corporate discounts on services and goods (from cosmetics to generators). Minimum of bureaucracy and micro-management : Quick decision -making and testing of ideas. Profile events and chats to exchange experience within a group of companies. COMMUNENT measures for support and mutual assistance. Thus position and real actions for winning: from the beginning of a full -scale invasion, we have already allocated more than $ 4,000 to millennial Humanitarian needs.And we consider one of the most important advantages - work in the company in which you are heard and listened to you, and the manager and team are open to dialogue and suggestions. Show More Show LESS Official level Senior average Type of employment Full -time Job responsibilities Marketing and sales Industry Media