User Acquisition Manager (PPC Google ads, Bing ads) in Universe

FORMA by Universe Group a> is looking for an experienced User Acquisition Manager to strengthen the marketing team and be responsible for attracting targeted traffic to the website through Google ads and Bing ads and will help you achieve your goals even faster and more efficiently.

If you consider yourself an expert in procurement and see the potential to become a leader User Acquisition direction for one of our products, ready for a proactive, business-oriented and data-driven immersion in WorldWide Performance Marketing with 7 significant budgets, then we are looking for you.

FORMA - business Universe Group, which creates SaaS for working with documents Our flagship product - PDFGuru The team has already managed to achieve cool results, namely:

• More than 4 million users use our products every month.
• Products have more than 50 tools for efficient work with documents.
• Users from more than 30 countries around the world choose our tools for their needs.

By joining our team you will receive:

• Perspective ofdevelopment, growth and new challenges. We are a startup, without startup risks. We found unit economics for 3 months and we are actively expanding, but at the same time we still have a lot of room for growth. We have a goal to become the Ukrainian UNICORN in 5 years and now we are confidently stepping towards it.

• Ownership. You will have the opportunity to develop purchasing in your area of ​​responsibility under your vision, test many ideas and approaches, propose ideas for product improvements and influence business decisions.

• Community You will have access to the best Performance Marketing Community in Ukraine as part of Universe Group and FORMA, as the strongest experts and a developed culture of openness are gathered here.

You will have the following tasks:

• Creation, management and optimization of advertising campaigns in Google ads and Bing ads.
• Planning and management of million-dollar marketing budgets.
• Generating hypotheses to improve the performance of advertising campaigns.
• Working with semantics and ad texts.< /li>
• Adaptation of advertising campaigns in Google for Bing.
• Localization of existing advertising campaigns into other languages.
• Market analysis and close cooperation with the product team.
• li>Work with marketing analytics and its development together with the analytics team.

We expect you to have:< /p>

• 2+ years of experience as a User Acquisition Manager in performance marketing or a similar position with a focus on Google ads and Bing ads. 
• Experience with analytical systems (Google Analytics, Looker Studio/Tableau or similar). 
• Strong analytical skills and ability to make data-driven decisions. 
• Intermediate English level or higher. 
• Experience in purchasing traffic on the international market. 
• Skills such as independence, responsibility, proactivity, critical thinking, time management and business orientation.  

Would be an advantage:

• Experience with Meta, Google media advertising campaigns. 
• Analytical background. 
• Experience with AI for translation and content generation. 
• Experience with competitor analysis systems - Ahrefs, Semrush, Serpstat, SimilarWeb. 

About us:

Universe Group is a Ukrainian company that launches global IT products. We create mobile applications and web platforms to simplify and improve people's quality of life. 

In six years we have built three successful businesses - Guru Apps, FORMA, Wisey, and we are also developing our own R&D center. The company's products are used by almost 83 .5 million people from 180 countries.

What we offer:< /strong>

• Culture of development and learning -we believe that company results depend on the team , skills and knowledge of colleagues. We constantly conduct internal team training to improve skills and attract experts from the Ukrainian or world market.

• Career growth - the training culture promotes the rapid development of our colleagues. On average, our team grows up to 10. Career development depends on the desire and achievement of the set goals. There are also large professional communities waiting for you , with which you can improve your hard skills. 

FOP or within the framework of D yes .City, 100% sick pay, medical insurance and free online consultations with a corporate doctor. 

• Care and support in times of war - we make sure that everyone in the team feels safe during the full-scale war in Ukraine. If necessary, we help with the relocation of employees and their relatives, and help provide charging stations and everything necessary for comfortable work. In addition, we are doubling all donations from our colleagues to charity meetings to close military requests faster. 

Leave your resume and take a step towards new opportunities! 

Be part of our universe. 

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