Trade marketer in HR Agency Key People

For our customer - an innovative wine company with a full production cycle. Its activities include the cultivation and processing of grapes, as well as the production and sale of alcoholic products, we are looking for a Trade marketer to work in the company's office in Odesa

Your duties:

1. Development and implementation of a trade marketing strategy:

• Formation and implementation of a trade marketing strategy for sales channels (national and local networks, HoReCa, distribution).
•  Planning, organization and launch of promotional activities.
•  Development of sales promotion mechanics.
•  Evaluation of the effectiveness of promotions, calculation of ROI and preparation of analytical reports.

2. Merchandising and POS-materials

• Development of product display standards and representation of the company's brands in retail outlets.
• Creation of POS-material concepts and their production control.
• Control of compliance with display standards in retail chains.
• Work with contractors on the production and placement of advertising materials.

3. Analytics and sales support

• Analysis of Sell-in / Sell-out indicators.
• Evaluation of the effectiveness of promotional campaigns, discounts and marketing mechanics.
• Monitoring of the market, competitive environment and activities of other brands.
• Formation of recommendations for the sales department to improve the effectiveness of channels.

4. Cross-functional interaction

• Close cooperation with sales, marketing and brand managers
• Synchronization of trade activities with brand marketing campaigns.
• Participation in the preparation and launch of new products on the market.
• Coordination of work with distributors and sales networks.

Main requirements for you:

• Higher education (marketing, economics, management).
• Work experience as a trade marketer or in the field of marketing/sales from 2 years.
• Experience working with trade networks and conducting promotional activities.
• Confident user of Microsoft Excel (analytics, pivot tables) and PowerPoint.
• Ability to work with large data sets and form analytical conclusions.
• Strong communication and organizational skills.
• Initiative, responsibility and desire to develop professionally.
• System and analytical thinking.
• High level of responsibility.

The company offers :