Targetologist at the online school of psychology (Remote) in Osnova, Mizhnarodna treningova kompaniya

We are an international company in the field of online education in psychology, which has been successfully operating for over 17 years. During this time, we have taught hundreds of thousands of students from more than 38 countries. Our courses are taught by recognized experts, including media experts and candidates of sciences with an international reputation.

We are looking for ambitious employees who are ready to help us expand our global presence, create powerful strategies and develop projects at the international level.

Requirements for professional competences:

• Experience in targeted advertising of 2 years or more, preferably in the field of online education or related fields.
• Deep understanding the features of advertising platforms (Facebook, Instagram) and their algorithms.
• Ability to analyze the target audience and create accurate segments to increase the effectiveness of advertising.
• Knowledge and practical experience of working with analytical systems (Google Analytics, Facebook Pixel, etc.) to track and optimize indicators.
• Experience in creating and testing creatives, knowledge of their conversion principles.
• Ability to work with budgets of various sizes, effectively allocate funds and manage expenses .
• Analytical thinking and skills in working with large amounts of data to generate reports and recommendations.

Main responsibilities:< /strong>

• Develop and implement targeted advertising strategies to attract new customers.
• Regularly monitor and optimize advertising campaigns.
• Analyze and segment audiences.
• Create advertising creatives together with a designer and copywriter.
• Regularly test creatives, formats and hypotheses to increase conversions and reduce cost per lead.
• Monitor and optimize advertising budgets, prepare reports on the results of campaigns.
• Collect and analyze data, as well as provide reports on key performance indicators (KPIs) to management.
• Continuously improve advertising processes, implement new tools and techniques to increase the effectiveness of advertising.

If you have all the necessary skills and are ready to grow with us, we look forward to your application! Join our team!