SMM specialist for brand social media management (Instagram, TikTok) in Yuniks, PP

Private enterprise "UNIKS" - a manufacturer of cosmetics and household chemicals, invites to work a confident specialist who follows trends, is ready to learn, generate ideas and attract customers (sales through the page) and popularize the company's TM to maintain 2 pages of cosmetic brands.

Duties:

1. Maintenance of pages in social networks:

- Content preparation and planning (texts, visuals, videos); 

— Publication of posts, stories, rails; 

— Maintaining a content plan taking into account marketing goals; 

— Content adaptation for different platforms (Instagram, Facebook, TikTok, others). 

2. Communication with the audience:

— Sale of Brand goods; 

— Responses to messages, comments, reviews; 

— Work with objections, conflict resolution; 

— Maintaining the tone of the brand in communication; 

— Moderation of activity under posts. 

3. Attracting subscribers and potential customers:

— Development and implementation of mechanics for attracting a new audience (only natural methods, collaborations, promotions); 

— Use of hashtags, geolocations, interactive (surveys, quizzes, etc.); 

— Engaging influencers/bloggers. 

4. Advertising campaigns:

— Creating and setting up paid ads in Facebook Ads / Instagram Ads independently or with the help of specialists, monitoring the effectiveness of the settings, and influencing the adjustment process if the settings do not bring the expected goals; 

— Analysis of advertising effectiveness (CTR, CPC, CPM, ROAS); 

— Managing the advertising budget.

5. Analysis of results and reporting:

— Monitoring key performance indicators of the page (ER, reach, retention, clicks, conversions); 

— Generation of weekly/monthly reports; 

— Optimization of content and strategies based on analytics. 

6. Increasing sales through social networks:

— Implementation of the sales funnel in content (engagement — interest — trust — action); 

— Creation of commercial posts, stories with sales triggers; 

— Working with lead magnets, a link in the profile header, calls to action; 

— Cooperation with the sales team/managers on application processing, after the page is released, the average figure: from 10 sales / day. The average check is UAH 350.

Requirements:

— Experience of 1-2 years in the field of SMM; 

— Knowledge of advertising tools in Meta Ads Manager; 

— Ability to work with Canva, Figma, GPT or similar; 

— Copywriting and storytelling skills; 

— Basic understanding of analytics (Meta Insights, Google Sheets, others); 

— High level of literacy, sociability, creativity.