SEO Specialist in TrueGroup

We are looking for an experienced SEO Specialist to develop our cross-direction strategy in the iGaming niche (online casino, betting). You will be responsible for creating satellite websites under third-party brands, driving organic traffic, and directing it to our core products.

HOW YOU WILL MAKE AN IMPACT:

• Research existing competitors/brands and identify new brands in specific GEOs suitable for creating and promoting satellite websites.
• Build and grow networks of satellite sites across various brands and GEOs within the iGaming niche.
• Execute the full SEO lifecycle for satellite sites, including:
  • selecting domain names, registering them, and setting up hosting;
  • configuring CMS, plugins, SSL certificates;
  • collaborating with designers or independently creating basic website layouts;
  • collecting and clustering standard semantic cores;
  • developing site structure for commercial and informational queries;
  • preparing content briefs and publishing content;
  • optimizing meta tags, content, and basic technical parameters;
  • conducting competitor analysis.
• Perform satellite merging or removal when required.
• Monitor rankings and branded traffic performance.
• Participate in the development of satellite network expansion strategies with the manager.
• Work with the PPC team to prepare landing pages.
• Handle DMCA abuse complaints and counter-abuse submissions.
• Redirect traffic to core brands using safe mechanisms (links, buttons, widgets, recommendation blocks, etc.).
• Assign and monitor tasks for the link-building specialist, if needed.

WHAT WILL HELP YOU SUCCEED IN THE ROLE:

• 3+ years of experience in SEO, including 1–1.5+ years specifically in iGaming.
• Proven experience working with cross-direction satellite networks (“brand-traffic vacuum” projects).
• Hands-on experience launching satellite sites from scratch and managing satellite networks.
• Understanding of SEO specifics in online casino, betting, and high-risk niches.
• Experience working with branded queries.
• Proficiency with SEO tools: Ahrefs, Screaming Frog / Netpeak Spider (or similar), Google Search Console, etc.
• Ability to manage multiple projects simultaneously.
• Experience handling DMCA abuse and counter-abuse processes.

Nice to Have

• Experience working with multiple GEOs.
• Understanding of local regulatory requirements related to content in iGaming.
• Basic skills with WordPress or other CMS platforms for satellite websites.

WHY YOU’LL LOVE IT HERE:

• Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
• Unlimited vacation days and paid sick leave—because your rest matters.
• A competitive compensation that truly reflects your skills and expertise.
• Employee referral bonus and gifts to celebrate your special occasions.
• 50% financial support for learning expenses to supercharge your professional growth!
• A positive atmosphere where you always feel respected and truly belong.
• Inspirational team-building activities that turn colleagues into best friends.
• Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.
• Co-working space reimbursement to save your nerves from always working from home :)