SEO Analyst in LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and related services, allowing hundreds of thousands of customers nationwide to book a service with the tap of a button. As we work toward our vision of becoming the one-stop shop for all home services, we're seeking an analytical and detail-oriented SEO Analyst to join our growing team.As an SEO Analyst at LawnStarter, you will support organic traffic growth initiatives through SEO testing, data analysis, technical optimization, and content strategy implementation. This role combines analytical skills with SEO expertise to help drive our organic search performance.What You'll DoOwn the SEO testing roadmap, architecting and implementing SERP and on-page SEO tests while prioritizing those against conversion rate optimization tests across our websitesEvangelize SEO testing learnings to the broader growth team, updating our best practice documentation as needed. Assist with various SEO initiatives, including technical SEO initiatives, site audits, keyword research, and content optimization projectsAnalyze SEO performance data using tools like Google Analytics, SEMrush, and Google Search Console to identify opportunities and track KPIsSupport the implementation of on-page optimization strategies, including meta descriptions, title tags, and content structureClosely monitor site health metrics and alerts, investigating issues when needed and reporting any technical issues that may impact SEO performance and need engineering attention. Collaborate with content and development teams to ensure SEO best practices are followedTrack and report on organic search performance, providing regular updates on key metrics and recommendationsHelp maintain SEO documentation and processes as neededStay current with SEO trends (AI tools for SEO, for example) and algorithm updates. Requirements3+ years of experience in SEO or related digital marketing roleExperience running traditional SEO tests (title tag, meta description, on-page content, etc.) for high volume websitesExperience with conversion rate optimization testing Strong analytical skills with experience in SEO tools (Google Analytics, Search Console, SEMrush or similar)Basic understanding of HTML and technical SEO principlesExperience with keyword research and content optimizationFamiliarity with mobile optimization and site speed factorsStrong data analysis and problem-solving abilitiesExcellent written and verbal communication skillsExcellent organization and planning skillsBachelor's degree in Marketing, Business, Computer Science, or related field (or equivalent experience)BenefitsOpportunity to grow with a rapidly expanding companyEntirely remote team - we can hire the best from anywhere in the worldCollaborative work environment with a focus on learning and developmentCompetitive salary and benefits packageWork with cutting-edge SEO tools and technologiesCareer advancement opportunitiesSalary ranges from $45,000 to $55,000 annually depending on the skills & experience Great Culture: One of the top places to work in Austin in 2018, 2019, and 2020, and in the US in 2021, we are all about the team. That's why we have spent a massive amount of time finding humble, passionate, and smart folks that you will get to work with every day. Fully remote position: Work remotely from anywhere you want. Show more Show less Position level Assistant Type of employment Full time Job duties Marketing and Sales Industries Software development