Senior performance marketer (Senior PPC) in Ligamedia

A very interesting job forSenior performance Marketer (Senior PPC) in the Digital team, for an active and focused candidate.

Interesting digital product, with a good team.

What to do:

• Form and implement a subscription growth strategy and income.

  Build and optimize funnels (attraction > conversion > retention > upsell).

• Identify key channels (Meta, Google, SEO, email, partnerships).

• Set tasks for target specialists, control budget and ROI.

• Coordinate creatives with design, SMM, PR.

  Responsible for experiments and A/B testing (prices, leads, messages).

• Ads platforms: Meta Ads, Google Ads, YouTube Ads, TikTok Ads.

• Analytics: GA4, GTM, Facebook Pixel, Conversion API, UTM-tracking.

• Reporting tools: Google Data Studio / Looker Studio.

• A/B testing: Meta Experiments, Google Ads Drafts & Experiments.

• Excel/Google Sheets (advanced level).

Requirements:

• 2-4 years in Senior Performance Marketing (B2C or B2B).

• Experience in managing B2C/B2B funnels (attraction > conversion > retention > upsell).

• Launching and scaling campaigns with different channels (paid, organic, partnerships)

• Experience in product companies (SaaS, media, e-commerce, platforms). 

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Performance platforms: Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads.

CRM / email / marketing automation: HubSpot, Mailchimp, Sendpulse or similar.

• Analytics: Google Analytics 4, BigQuery (basic level), Data Studio / Looker.

• A/B testing: Optimizely, Google Optimize, VWO.

  SEO / ASO

• tools: Ahrefs, SEMrush, SimilarWeb, Serpstat.

  BI: PowerBI / Tableau (will be a plus).

  Office 365, Atlassian products

Software skills

Also join and write in Telegram @ligamedia_recruitment

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