Senior Content Manager | Senior Copywriter in RewiSoft

Senior Content Manager | Senior Copywriter віддалено Functional Responsibilities: Formulating and implementing acontent plan for the websites and corporate LinkedIn accounts. Copywriting new content and rewriting existing content oncompany websites according toSEO tasks and marketing strategy. Comprehensive content management for the company’s website (improving content structure, interviewing the technical team for co-authored articles, uploading texts, briefing designers and developers, etc.). Content management for the corporate LinkedIn account (copywriting, briefing designers, posting updates). Comprehensive work with company case studies (maintaining adatabase, stakeholder interviews, and content formation for the website). Creating other branded and marketing content (company’s unique selling proposition, service descriptions, sales presentations, advertising announcements, email texts, etc.). Quality analysis ofcompetitors’ content and SEO strategies, tracking website visitors’ behavior using Google Analytics, and continuously generating ideas toincrease CTA conversions. Monthly tracking and enhancement ofwebsite content KPI metrics (traffic, session duration, conversions, etc.). Requirements: Proven experience increating lead-generating SEO content for B2B services orproducts for atleast 3years isamust. Deep understanding ofSEO principles and tag operations. Ability tofind relevant topics, data, and information for the target audience. Experience with Google Analytics, Hotjar, and other analytics tools for conversion and behavior analysis. Unconventional and differentiated text presentation compared tocompetitors, ability toedit AI-generated texts toconvey desired meanings. High level ofwritten English proficiency (Upper-Intermediate orabove). Deep understanding ofthe B2B target audience specifics and communication principles. Skills inquickly understanding technical aspects and terms. Results-oriented, flexible, constructivist, and data-driven approach. Experience inoutsourcing orother niches with adeveloped SEO content component will beasignificant advantage. ADDITIONALLY: Your ideas for improving the content ofour websites and daily implementation work are genuinely important tous. You will constantly learn and improve inthe areas ofbrand management, digital marketing, and SEO.