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Knowledge of the pharmaceutical market, its situation and features; Understanding the construction of marketing strategies and concepts for the promotion of OTX/OTC drugs; Experience in the analysis of the pharmaceutical market and its categories, understanding of analytical marketing indicators; Understanding of physiology and pharmacology for effective promotion of the Company's products and interaction with the target audience; Deep understanding of marketing strategies and concepts for the promotion of prescription and over-the-counter drugs; Understanding of the pricing process and financial indicators of brands; Understanding the principles of distribution; Experience of cooperation with KOL; Experience of organizing and holding scientific and practical conferences; Experience in finding and preparing scientific material in brand promotion; Experience in applying creative and innovative approaches in brand promotion; Working with Microsoft Office, Pharmxplorer, CRM; English not lower than B1; Category B driving license and driving experience. 
Senior OTC Brand Manager in Dr. Reddy's Laboratories
28 January
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Dr. Reddy's Laboratories
Without experience
Kyiv
Full-time work
Joining the team of Dr. Reddy's, You will get a chance to turn tomorrow's innovations into reality today! We are committed to helping people live longer by making medicines more accessible and discovering innovative treatments. We are looking for proactive and energetic people, ready to inspire, embody and realize the goals and mission of the company, because "Health cannot wait". companies;Knowledge of the pharmaceutical market, its situation and features;Understanding the construction of marke
Joining the team of Dr. Reddy's, You will get a chance to turn tomorrow's innovations into reality today! We are committed to helping people live longer by making medicines more accessible and discovering innovative treatments. We are looking for proactive and energetic people, ready to inspire, embody and realize the goals and mission of the company, because "Health cannot wait". companies;
Main responsibilities of this role:
- Market and category analysis;
- Development of marketing strategy, differentiation according to brand and target audience requirements / Development brand plans;
- Understanding and analysis of the market situation and the dynamics of brands in relation to the needs of the client and the position of competitors;
- Development of creative and innovative promotional campaigns for the Cycle in order to ensure the maximum share of advertising influence (hereinafter SoV) and recall of the brand relative to competitors;
- Development of new creative types of events, programs and approaches to product promotion;
- Selecting the optimal a set of tools for promotion;
- Control of the implementation of strategies and management of marketing indicators of brands;
- Development of a general communication strategy in terms of audiences for brands;
- Compilation of a budget and control over investments in the brand;
- Creation of educational materials and training of the external service;
- Search and preparation of scientific material in brand promotion;
- Cooperation with KOL (general practice, ENT, allergology);
- Organization and holding of scientific and practical conferences.
We offer you:
- Stable official work in an international company;
- Medical and accident insurance;
- Corporate mobile phone, laptop and other work tools;
- Many opportunities to realize professional potential;
- Salary is negotiable according to qualifications;
- Car with fuel payment according to company limits.
Without experience
Kyiv
Full-time work