PPC marketer in Forbes Ukraine

Your role:

Development and implementation of a digital marketing strategy (Meta, Google) in order to attract, retain and increasing the loyalty of the Forbes Ukraine audience, as well as to support sales of digital products, increase conversions and strengthen the brand's position in the market

How you can influence for the development of the company:

-  Plan and launch regular advertising campaigns, including information, promotions, product updates and other special projects.

-   Create and adapt texts and visual content for advertising in Meta Ads and Google Ads, in accordance with the tone of voice of Forbes Ukraine.

- Measure and analyze key indicators of advertising campaigns (CTR, CPA, CPL, CPC, etc.) for the purpose of optimization.

- Prepare reports and recommendations to improve the effectiveness of advertising campaigns.

-  A/B testing advertising campaigns, audiences and funnels to improve their performance.

-  Monitor and implement best practices, in particular to reduce the cost of conversion and profitability.

- Create and implement strategies to attract a new target audience, work with the existing remarketing base.

What you need to know\know to achieve results:

Be able to work with Google Ads< /strong>:

-       Creation and optimization of search, media, video and Shopping campaigns.

-       Setting up Google Tag Manager (GTM) for tracking conversions.

-    Using Google Analytics 4 to analyze the effectiveness of campaigns.

-       Ability to work with Google Keyword Planner, Google Trends, Google Data Studio.

Be able to work with Facebook Ads (Meta Ads Manager):

-       Setting up and launching advertising campaigns (Traffic, Conversion, Lead Generation, Remarketing).

-       Campaign optimization by KPI: CTR, CPA, ROI, ROAS.

-       Setting up Facebook Pixel and working with events (Event Manager).

-       Audiences: creating Custom Audiences, Lookalike Audiences.

Be able to work with analytics and reporting:

-       Analysis of campaign results (identification of weaknesses and strengths).

-       Building reports in Google Sheets or Data Studio.

-       Knowledge of basic marketing metrics: CAC, LTV, ROMI, ROAS.

Able to work with creatives :

-       The ability to analyze the effectiveness of creatives and interact with designers.

-       Testing various advertising formats (pictures, videos, carousels).

< strong style="font-weight: bolder">Have strategic skills:

-       Building a digital strategy for all our products, and digital funnels.

With us, you will definitely get:

• Modern corporate culture and ambitious tasks in a fast-growing company that values ​​talent; creative team and inspiring networking;kts that bring Victory closer;
• Opportunity to progress quickly (courses, trainings, education, mentoring, access to key speakers, focus on obtaining unique information); corporate English and access to the electronic library;
• Corporate health insurance;
• Flexible schedule and hybrid work format;
• Competitive official income, social guarantees, including h 24 calendar days of paid vacation and sick leave;
• Innovative office in UNIT.City, which has shelter and is equipped with everything necessary for uninterrupted work.

How to apply for a vacancy:

Sent to the mail [email protected] resume and motivation list.

And if we have a match, you will be on the Forbes list very soon!

Join Forbes Ukraine and become part of the team that shapes the future of Ukraine!