Project Marketing Manager (B2B IT) in LIGA ZAKON

LIGA360 is a B2B IT ecosystem for 165,000+ clients: businesses and government structures.

We help manage risks, monitor reputation and make informed decisions. 30+ years on the market. A strong brand. Ambitions are even bigger. 

About the role

We are looking for a Project Marketing Manager - the owner of the audience and the result. 

This is a role at the interface of product, marketing and project management. 
You are responsible for your turnkey segment: from understanding customer needs to lead generation and contributing to commercial results. 

Key responsibility: 

• Achieving KPIs on reach and MQL. 
• Contribute to SQL and sales with commercial team.
• Scale brand presence in its segment. 

 What needs to be done:

• Project management. 
• Lead marketing projects from idea to result. 
• Plan budgets, resources, deadlines. 
• Manage risks and be responsible for the final result. 

Working with the audience: 

• Deeply understand B2B segments (lawyers, finance, compliance, IT, public sector). 
• Form portraits of CA (JTBD, pain points, triggers). 
• To be the "voice of the client" within the company. 

Product and Positioning: 

• Translate functionality into business value. 
• Formulate messages and arguments. 
• Analyze competitors and build differentiation. 

Marketingplan: 

• Form a marketing plan by segment. 
• Work with performance, content, email, PR, events. 
• Prepare materials (texts, presentations, demos) with active use of AI.
• Provide sales toolkit for the sales team. 

Interaction with the product: 

• Communicate insights and feedback. 
• Participate in GTM and new feature launches.  

Our expectations: 

• 2-3+ years of B2B IT / SaaS experience.
• Experience working with complex professional audiences. 
• Practical use of AI in marketing. 
• System thinking: audience, value, activities, result. 
• Experience in managing marketing projects. 

We offer:

• A market leader with a 35-year history. 
• Real impact on the commercial result. 
• Hybrid format.  
• Official employment, 24 days of vacation. 
• Competitive zp.  

Ready to take ownership of a segment and scale it with LIGA360? Send your resume!