PR / Marketing Director in Kovalenko S.O., FOP

Main responsibilities:

1. Development and implementation of a comprehensive marketing and PR strategy for the promotion of the marketplace.
2. Bringing the company and product to leading positions on the market.
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3. Creation and management of advertising campaigns in digital channels (SEO, PPC, contextual advertising, SMM).
4. Search and implementation of new channels of attracting traffic, as well as increasing conversions.
5. Analysis of large volumes of data (analytics of attendance, user behavior, effectiveness of advertising campaigns) to optimize marketing strategies.
6. Cooperation with development teams, designers, content managers to create effective materials.
7. Managing the budget of marketing campaigns and ensuring the achievement of set KPIs.
8. Creating and maintaining PR relations with the media, opinion leaders and partners.
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10. Development of brand and content strategies to attract attention to the platform.
11. Management brand reputation and creating a positive image of the company among users.

Requirements:

1. Experience in marketing, PR or digital marketing of 5 years or more, preferably in the field of e -commerce.
2. Experience with large volumes of data and analytics (Google Analytics, BigQuery, Data Studio or other tools).
3. Knowledge of the basics of SEO, PPC, SMM, content marketing.
4. High analytical skills and experience in data-based decision-making.
5. Ability to manage a team and cross-functional projects.
6. English at a level not lower than Upper-Intermediate.
7. Creativity, initiative and results orientation.

We offer:

1. Competitive salary ($6000/month).
2. The possibility to work remotely or in the office.
3. A friendly and professional team that values ​​initiative and creativity.
4. Support in professional development and the opportunity to influence the development of the company.
5. Flexible work schedule.