Operational marketer in Ne hustka

List of responsibilities for a marketer in the company:

1.1. Administration of the site and formation of technical specifications for contractors
- coordination of site updates (content, banners, landing pages);
- formation of technical tasks for developers, designers, SEO-specialists;
- control of execution terms and compliance of the result with the tasks;
- ensuring the correct operation of the site as advertising and sales tool.

1.2. Control of contractors for targeted advertising
- setting tasks and briefing contractors in accordance with business goals;
- approval of advertising hypotheses, creatives and messages;
– control of launch, optimization and KPI compliance;
– analysis of advertising campaign results and preparation of recommendations for improvement efficiency.

1.3. Building a marketing strategy and marketing plan
- analysis of the market, competitors and target audience;
- formation of strategic marketing goals in accordance with the goals of business;
– development of a marketing strategy and step-by-step action plan;
– definition of promotion channels, budgets and key indicators efficiency.

1.4. Planning advertising campaigns and messages
– development of advertising campaign concepts for specific tasks (sales, recognition, launch);
– formation of key messages and offers for different audience segments;
– communication planning by channels and stages of the funnel;
- synchronization of advertising messages with the general positioning of the brand.

1.5. Provision of advertising campaigns
- preparation of briefs for designers, copywriters, production teams;
- coordination of creation of creatives, texts and visual materials;
- quality control of materials and their compliance with the strategy;
- ensuring that all elements are ready for the timely launch of campaigns.

1.6. Other advertising actions and materials

– development of advertising materials for online and offline channels;

- participation in the creation of presentations, press packs, promotional materials;

– support of marketing activities of the brand in accordance with current tasks;

- prompt engagement and coordination of additional contractors as needed.