Middle/Senior CRM/Retention manager in SMPL

Responsibilities:

- Implement marketing campaigns aimed to improve retention and conversion
- Launch and analyze activation and reactivation campaigns for player retention
- Development of segmentation based on player data
- Identifying target groups for retention campaigns
- Creating and managing communications and promotion calendar
- Performing A/B tests
- Reporting regularly on performance of retention campaigns
- Coordinate between different business owners in planning, designing, and executing the marketing activities.

Requirements:

- Experience in igaming
- 2+ years as a CRM/Retention Manager/Lead
- Understanding of casino bonus system
- Knowledge of CRM systems
- Knowledge of reactivation tactics
- Experience with SoftSwiss platform
- Experience with analytics tools
- Understanding key retention metrics (Churn rate, CRR, LTV, ARPU, etc)
- Experience with different communication channels (e-mail, push notifications, etc)

What We Can Offer:
- Remote working
- Flexible working hours
- Company Performance Bonuses
- Career growth