Middle Marketing Data Analyst in EVO

Prom.ua is the largest marketplace in Ukraine, which presents more than 100 million products, and 4.8 million users visit the platform every day.Buyers find everything they need - from a toothbrush to a garden cultivator - at the best prices. text-decoration: none">Entrepreneurs sell products in the marketplace catalog, on their own sites, and in the mobile application.

This role involves working with large volumes of data, complex e-commerce business logic and direct impact on key marketplace metrics. The analyst will be involved in the development of dashboards, automation of reconciliation processes with partners, control of the correctness of tracking and analysis of the effectiveness of marketing campaigns on the web and mobile app.

What will be the focus of the work:

• Development and automation of reporting, support and refinement of existing dashboards at the start with further development of new solutions from scratch.

• Development regular reporting for the Performance Marketing team and conducting ad-hoc analyzes to support operational and strategic decisions.

• Automation of reconciliation processes with CPA partners and other advertising channels.

• Control of data collection and analytics.
• Working with GA4, Firebase and Adjust: finding discrepancies.

• Analysis of key metrics of marketing campaigns (ROAS, ROMI, CPA, CAC and others).

• Searching for reasons for deviations in indicators and preparing analytical conclusions and recommendations for campaign optimization.

What is required for this role:

• 2+ years of experience as a marketing or data analyst.

• Understanding of digital marketing: principles of operation of the main channels (Google Ads, Meta), basic understanding of the auction model and attribution.

• Knowledge of key marketing metrics and practical experience in analyzing the effectiveness of advertising campaigns.

• Experience with BI tools (we use Tableau, but Looker Studio / Power BI will also work) to support and develop dashboards.

• Confident knowledge of SQL: work with large tables, aggregations, JOINs, basic deduplication.

• Experience using Python for analytical tasks (pandas would be an advantage): working with tabular data, basic transformations and aggregations.

• Experience with tracking systems (GA4, Firebase, Adjust).

• Attention to data quality: ability to identify discrepancies and analyze their causes.

• Orientation on results and willingness to work with business tasks that directly affect income.

• The desire to develop, learn new things and work in a team.

Will be a plus:

• Experience of working with e-commerce projects.

• Experience of working with CPA networks and affiliate programs (affiliate model).

• Experience in processing large amounts of data.

What we offer:

• Impact on key business indicators: the analytics of marketing campaigns help to attract users to the largest marketplace in Ukraine.Cooperation with an experienced team; font-style: normal; text-decoration: none">: work side by side with strong partners and internal teams.

• Technologically rich environment 400; font-style: text-decoration">: large volumes of data, automation of processes and optimization of dashboards. 400; font-style: text-decoration">: participation in strategic projects, training compensation.
400; font-style: text-decoration">: participation in the Defense Forces and community.Flexibility and stabilitystyle="font-weight: 400; font-style: normal; text-decoration: none">: official employment, flexible full-time (office in Kyiv or remotely), paid vacation, health insurance.

What to expect after the review: meeting with the recruiter -> technical interview -> final meeting with the team -> offer.

Do you want to analyze large volumes of data and directly influence Prom.ua's marketing decisions? 

Then let's wait for the resume and start getting acquainted!