Lead Generation Manager (B2B) in BSG

Direct message the member who posted the job with BSG Olena Sienkovych Olena Sienkovych Sourcing. Recruiting. HR BSG is a global communications platform that helps businesses find their way to the customer's heart. We offer various communication channels, two-factor authentication tools, and a number verification service with the highest security standards. We're looking for a Lead Generation Manager to join our Marketing team. This is a new position, so we seek an independent professional capable of developing outbound processes and taking ownership of sourcing and qualifying high-potential leads to fuel our sales pipeline. Your Responsibilities: Review and enhance our lead generation databases, ICP, and outreach channels to align with market trends and business objectives; Develop strategies for lead generation, from sourcing prospects in various platforms (LinkedIn, Clutch, forums, Instagram, online/offline events, etc.), gathering their contacts to the creation of tailored scripts based on ICP; Conduct initial lead screening and segmentation to ensure alignment with business needs; Update all information in our CRM system; Process the outreach strategy and identify the most suitable tools to support its execution; Conduct market and audience analysis to identify emerging trends, niches, and potential client sectors; Track performance metrics such as lead conversion rates, channel effectiveness, and cost per lead; Cross-functional communication within the Marketing and Sales departments. Your Qualifications: 4+ years of experience in B2B lead generation, especially for tech or SaaS products; Geo: Global, especially Europe, LATAM; Ability to communicate with SEO and PPC specialists; Familiarity with CRM platforms, outreach automation tools, AI tools, and professional sourcing platforms; Understanding of marketing instruments and tools; A results-oriented mindset and data- driven approach; Analytical capabilities to assess lead quality and campaign performance. Why Join Us? Gain exposure to a wide range of industries and target audiences; Work remotely with flexible hours; Access to professional development and networking opportunities worldwide; Clear metrics for success and growth opportunities; 24 days of paid vacation, plus Ukrainian public holidays; Other benefits. Show more Show less Position level Senior secondary level Type of zaynyatoast Full time Job duties Sales and Business Development Industries Telecommunications