Lead Digital Marketing Manager in LIGA ZAKON

LIGA ZAKON is a product IT company - a Ukrainian developer of information and analytical products with 30 years of expertise, strong competence in big data processing and high standards of customer service.

Today, more than 160 thousand users of various levels use LIGA360 IT platform solutions, and together with partner projects that have integration with LIGA ZAKON's solutions, this number is about 360 thousand various specialists, including almost all executive and judicial authorities.

Main the strategic direction of the company is to enter the international market and create product values of the LIGA360 Platform for customers from different countries. Manager.

What needs to be done:

• Development and implementation of a comprehensive digital strategy covering all stages of the sales funnel.
• Mapping user entry points and creating personalized interaction scenarios.
• Implementation of end-to-end analytics to track performance digital activities.
• Development and implementation of lead generation campaigns through SEO, PPC, email marketing, social networks and partner channels.
• Attract new traffic channels and new digital tools, quality analysis of each channel.
• Integration of marketing automation tools.
• Coordination of content creation (including social networks) that corresponds brand platform and the needs of the target audience (task setting, interaction with the content team).
• Ensure the growth of organic traffic and improvement of company site indicators.
• Monitor and analyze the competitive environment.
• Develop the annual/monthly budget.
• Lead the digital marketing team.

Our wishes for the candidate:

• 3-5+ years of successful experience with B2B products in the position of senior/lead digital marketing;
• higher education in the field of marketing, advertising or related fields;
• availability of successful cases of creation and implementation of digital products;
• ability to build a complex of digital marketing and lead generation strategies, including content production, SEO, contextual advertising, retargeting, partner co-marketing, e-mail, placement and advertising in social networks;
• experience of effective team management is desirable (task setting, control, coordination, motivation, development);
• experience of working with foreign markets,in the field of LegalTech or RegTechwill be a plus.
• English level - B2;
• implementation experience end-to-end analytics and work with analytics tools (Google Analytics, Power BI, etc.)
• strategic thinking and focus on financial results;
• leadership qualities: the ability to make decisions and take responsibility for them.

Why it's cool to work in LIGA ZAKON:

• product IT company that is actively developing;
• opportunity to gain international experience in a team of professionals;
• official registration;
• system of internal training;
• hybrid format of work - office of st.m. Beresteyska.

Interested in the vacancy? Send your resume!