Head of Communications / PR & SMM Lead in FRESH BLACK

Fresh Black is a very ambitious Ukrainian company that has been operating on the Ukrainian market for over 15 years. 
We are a full-cycle coffee production with our own roastery, barista school and R&D laboratory.

We buy cool specialty coffee from different regions of the world, roast, test, improve and produce finished products: roasted coffee, ground for various brewing methods and drip coffee.

Fresh Black is not just roasting. It is a point of taste where coffee becomes a position, a style and a voice. For us, coffee is not just a product. It is experience, taste, culture and position.

More about us:
Instagram — www.instagram.com/fresh.black.okay
The site is www.fresh.black

We want when they say "coffee" - the answer is: "Fresh Black. These are the coolest roasters on the market." And we need a person who will make it a reality.

A person who will make Fresh Black heard on the surface and even in space.

Who are we really looking for:
Not an SMM person.
Not a PR manager "on tasks".
And definitely not a person who just "closes the content plan".

We are looking for a communication leader who:

• lives projects, not looking at them from the side;

• thinks in contexts, not formats;

• sees communication as a tool of influence and sales, not an “activity”;

• has taste, attitude and courage speak.

Your area of responsibility strategy and meaning:

• Build a unified communication strategy for 3+ Fresh Black brands.

• Create a clear brand voice: to be recognized from the first sentence.

• Transform business goals into Strong PR and SMM narratives.

Viralness and influence:

• Create PR drives that want to talk about themselves.

• Transform PR into viral SMM — and vice versa.

• Launch special projects, which:

  • resonate,

  • sell,

  • strengthen the brand for a long time, not "for a week".

Sales through communication:

• Work side by side with sales and creative teams.

• Make content that drives the decision to buy.

• Build communications for B2B, retail and EU-direction.

Management and system:

• Manage all communications: SMM, PR, content, contractors.

• Maintain a blog, website, e-mail, analytics and dashboards.

• Build processes so that communication works stable, scalable and high-quality.

You will definitely suit us if:

• You have 4+ years in PR / Communications / Digital and leadership experience.

• You have real real cases, not just "reach".

• You have a living base of media and bloggers (UA is a must, EU is a big plus).

• You know how to work with AI: ChatGPT, Midjourney, Runway - like tools.

• Your English is B2+, and you communicate confidently abroad.

• You love coffee and you know how to talk about it in such a way that you want to order it before the end of the sentence.

Why Fresh Black:

• We think on a large scale and long, not "on a campaign".

• Communication here is a strategic role, not support.

• You will have influence, freedom and responsibility.

• And the opportunity to create a brand that really shapes the market.

It is important to be honest: We are not looking for a person to “just try”. We are looking for someone who is ready to take responsibility, take risks and lead the brand forward.

If you are close to the coffee industry, you like to communicate, influence the result and easily make people fall in love with the product - we definitely need to talk.

Terms of cooperation:

• Official employment and social guarantees according to the Labor Code of Ukraine.
• Full-time employment: Mon-Fri, 09:00-18:00. Ability to work in a hybrid format after the trial period. 
• Opportunity for professional and creative growth.
• Cool proactive team.
• High level of trust and decision-making.
• Rate + KPI.
• Office and production Art-zavod platform, Lisova.
• Access to any AI services.

If you really recognize yourself in this Description - send your resume with the expected salary level. We will get to know each other and talk about how together to make Fresh Black a brand that people know and choose without hesitation.