Group Marketing Manager in PepsiCo

We are seeking a dynamic Group Marketing Manager to lead our snack category and drive growth through innovative marketing strategies!Key Responsibilities:Develop and implement comprehensive brand strategies, including product launches, re-launches, and ongoing brand management.Optimize product portfolios, including assortment, packaging, and pricing, based on market trends and consumer insights.Oversee the development and execution of ATL and BTL campaigns to drive brand awareness and sales.Manage marketing budgets and ensure optimal allocation of resources.Lead and mentor a high-performing marketing team.Collaborate with external agencies and suppliers to execute marketing initiatives.What we're looking for:Bachelor's degree in Marketing or a related field.5+ years of marketing experience in the FMCG industry, with at least 2 years in a managerial role.Proven track record in developing and executing successful marketing campaigns.Strong understanding of market research, consumer behavior, and brand management.Excellent analytical skills and the ability to make data-driven decisions.Proficiency in Microsoft Office Suite and marketing analytics tools.Excellent communication and interpersonal skills.English - upper-intermediate +.Apply now to join our team! Show more Show less Посадовий рівень Директор Тип зайнятості Повний робочий день Посадові обов’язки Маркетинг Галузі Послуги з харчування та напоїв