Lead Creative Marketing Manager in Mate academy

Mate academy is an EdTech startup with a technological, gamified, AI friendly LMS platform where people learn IT specialties. Sign up, try!🌎 Our mission is to help a million people around the world build their career in IT. 🤘 More than 4000+ graduates have already found their first jobs in IT in just 4 months of study. We have successfully launched in Poland and Brazil and We are continuing our international expansion. We are currently looking for a Lead Creative Marketing Manager to join the team. Your main task in this role is to lead the direction of creative marketing on a new product. The product you will work with: Platform for mastering IT professions by subscription (web + mobile app). We target English-speaking geos. 50% of users are the USA and the UK, the remaining 50% are worldwide traffic, with an emphasis on tier 1 of the country. We have already found a monetization model and a target persona, as well as found a working funnel for attracting new users, significantly lowered the CAC. Your tasks will be as follows: Organization of the creative process, brainstorms and team activities to find the most effective ideas; Responsibility for the direction of creative marketing in the product; Development of advertising creative concepts aimed at attracting paid traffic and achieving CRI according to the main performance metrics; Work on increasing video creatives and UGC content; Writing briefs for designers and content creators; Approval of ready advertising creatives, making edits; Analyzing the effectiveness of advertising creatives, generating ideas to improve their effectiveness based on the findings; Monitoring and analyzing the advertising market and competitors; Finding new tools and approaches to improve the creative process and ensure the best results; You will work with Meta. Objectives required to achieve: Find a concept that will resonate with the audience and reduce CAC by 25%; Increase the number of creatives for the test by 2x (currently we test ~ 150 creatives per month.) Build an effective process of working with creatives, as a result increase the number of product users and lead the creative team in the future. Your qualities and skills that will be valuable: Experience in performance / digital / creative marketing from 2 years; You are on "you" with digital advertising: love for social networks, knowledge of trends and understanding of how to create real advertising creative; You are also on "you" with business goals: to "creative for creativity's sake" ", and with a clear understanding of the problem that the idea solves; You understand what "pains" for those who go to study IT professions; Creative and non-standard thinking, the ability to find new solutions and ideas; The ability to conduct A/B tests, analyze advertising and business indicators and make effective decisions based on the received data; Experience in writing technical tasks for designers; Excellent communication and writing skills; Upper-intermediate English. What you will get by working at Mate: Mission to help 1 million people around the world start a career in IT; Absence of bureaucracy; Freedom to make your own decisions and influence the business; Unlimited paid vacation; Cozy office in the center of Kyiv, fully autonomous and ready to work in any force majeure circumstances in winter. We have our own bomb shelter; Free English lessons (twiceand per week);The possibility of a salary review every 6-12 months based on performance appraisal;Free lunches at company expense (if you work in the office);Apple equipment for your comfortable work;An incredible team that takes pride in what it does and it gets the job done an exciting adventure. Recruitment process: Interview with a recruiter (in Google Meet) - 30 minutes Test task Technical interview - 1 hour Culture-fit interview - 1.5 hours Does this offer meet your career goals? Then let's get to know each other! Show more Show less Position level Senior secondary level Type of employment Full time Job duties Marketing and Sales Industries Higher education