Facebook ADS in Revenue Agency

Job: Facebook Targetologist

About the company:

• Revenue Agency is a dynamically growing marketing agency that specializes in promoting brands and increasing sales through digital channels. Due to the expansion of the team, we are looking for an experienced targetologist to work with advertising campaigns on the Facebook platform.

Responsibilities:

• Development, launch and optimization of advertising campaigns on Facebook and Instagram.< /li>
• Configuring and managing retargeting campaigns, including the use of Custom Audiences and Lookalike Audiences.
• Optimizing advertising creatives, choosing the most effective formats and ad types (videos, carousels, dynamic ads, etc.).
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• Managing the Facebook pixel: writing technical specifications for the developer on installing the pixel and tracking conversions, data analysis using the Facebook Events Manager.
• Working with dynamic ads (Dynamic Ads) to promote products and services.< /li>
• Setting up conversion attribution, working with different attribution models.
• Conducting A/B tests to optimize ads and landing pages.
• Setting up and managing lead collection campaigns ( Lead Generation Ads).
• Analysis of campaign results with the help of Facebook Ads Manager and other analytical tools.
• Preparation and provision of reports on the effectiveness of campaigns, including analysis of the cost of conversions, ROAS (Return on Ad Spend), CTR and other key metrics.
• Managing the budget of advertising campaigns, ensuring the achievement of KPIs (for example, conversion costs, reach).

Requirements:

• Experience of working as a target analyst on Facebook from 1 year.
• Excellent knowledge of Facebook Ads Manager.
• Experience of working with a large advertising budget.
• Deep understanding and experience working with different types of audiences: Custom Audiences, Lookalike Audiences, Saved Audiences.
• Knowledge and experience working with Conversion APIs.
• Experience working with retargeting and dynamic ads.
• Ability to work with various advertising formats (videos, carousels, slide shows, etc.).
• Experience in conducting A/B testing and optimizing campaigns based on the received data.
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• Analytical mindset, ability to make decisions based on data.
• High communication skills and ability to work in a team.

It will be a plus:

• Experience with other platforms.
• Experience with various CRM systems.