E-commerce Category (Vertical) Lead, Prom.ua in EVO

About the project:

Prom.ua is the largest marketplace in Ukraine, where over 100 million products are sold from tens of thousands of entrepreneurs from all over the country.

On Prom.ua:

• everyone the buyer can find everything he needs at the best price: from a toothbrush to a cultivator for the garden and garden.
• every entrepreneur can sell goods in the marketplace catalog, on the website created on the Prom platform and in the mobile application " Prom purchases".

Prom.ua in numbers:

• 4.8 million people visit the marketplace every day
• more than 60,000 companies work on the marketplace
• 102.5 million products in the catalog

About the team:

The Prom.ua project unites more than 350 specialists who work every day on its efficiency and development. Now the strategic task of the project is verticalization, selection of priority categories of goods and their development. Therefore, we are looking for the first expert /expert with experience working with categories (preferably in e-commerce) who is ready to take on the role of manager trusted vertical in e-commerce.

This is a new position and is part of the Product Team structure of the Prom.ua project. It is from it that the formation of the strategy for the development of priority categories will begin. This role will involve close cooperation with the development, marketing, moderation, and commercial department teams. In the future building your own team for the development of the assigned category.

For this role important:

• deep understanding of online sales tools, marketplaces, SEO, content strategies and analytics
• ability to develop and implement strategies to increase sales
• ability to analyze market, sales data and customer behavior to make informed decisions
• experience managing cross-functional teams to achieve project objectives
• ability to schedule priorities and effectively allocate resources
• focus on achieving KPIs, increasing conversion and average check, as well as improving the customer experience
• ability to quickly adapt to changes and be able to make decisions in conditions of uncertainty
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• proactive approach to solving difficulties

Tasks:

• developing and implementing a strategy to increase sales in the category, including defining key products, pricing strategies and approaches to the assortment in the marketplace
• market analysis and competitive environment on an ongoing basis to identify new opportunities for category development, understand trends and adapt strategies to achieve leadership
• organizing team work, setting goals, monitoring results
• optimizing the assortment, working on updating and improving it, adding new products and removing low-margin products, with the aim of improving the overall results of the category
• development and implementation of marketing campaigns: cooperation with the marketing team to launch promotions, promotions and other activities aimed at increasing sales
• tracking and analysis of key indicators, such as sales volume, market share, profitability and other KPIs to assess the effectiveness of the strategy and timely adjustment of approaches
• control of the category budget, optimization of costs and ensuring compliance with the planned profitability indicators
• close cooperation with teams of development, marketing, moderation, commercial department
• analysis of sales and demand to create forecasts, planning order volumes

Stages of selection:

• resume selection
• communication with the recruiter
• acquaintance with the Chief Product Officer Prom.ua
• technical interview< /li>

About working at EVO:

Social package - official employment, 24 days of paid vacation per year and unlimited sick leave so you can rest and take care of your health me.

Healthcare — we cover health insurance and offer the support of a corporate psychologist, because we believe that mental health care is as important as the physical.

Flexible work format - remotely or in the office.You can work remotely or visit our cozy office in Kyiv, which is completely energy independent and equipped with everything necessary. Flexible schedule— business hours in the company 10:00-17:00.

Volunteer community — we regularly hold charity auctions, collect money on reconnaissance drones and support employee volunteer initiatives.

We provide equal opportunities for everyone — therefore we do not allow discrimination We are also open to cooperation with veterans and are ready to support them on the way to new professional achievements.

Team principles and approaches - working in a team with a clearly defined strategy and ambitious goals, and with professionals who are used to sharing experience. Availability of the resource development, marketing, moderation, commercial department. Regular and constructive feedback on work.