Direct Marketing Specialist (eSputnik), Prom.ua in EVO

Prom.ua – the largest marketplace of Ukraine, where more than 100 million goods are sold from tens of thousands of entrepreneurs from all over the country.

On Prom.ua:

• every buyer can find everything they need at the best price: from a toothbrush to a cultivator for the garden and vegetable garden.
• every entrepreneur can sell goods in the catalog of the marketplace, on the site created on the Prom platform and in the mobile application “Prom purchases”.

Prom.ua in numbers:

• 4.8 million people visit the marketplace every day
• more than 60,000 companies work on the marketplace
• 102.5 million in the catalog of goods

About the team:

The Prom.ua marketing team is responsible for the brand and its perception. Creates and places advertising. Engages in attracting and retaining customers. Conducts research that affects business decisions.

The mission of direct marketing is to send the right messages at the right time to help customers find what they need quickly and provide the best customer experience.

We are currently strengthening the team and looking for a direct marketer who likes to experiment and is not afraid of challenges. In this role, the specialist will work with the Retention product team, developers, testers, analysts, product, designers and research team.

Important for this role:

• both essential experience of working with eSputnik — the ability to configure scenarios, work with events and dynamic content
• focus at work with mobile pushes, which make up 90% of our communications (experience working with them will be an advantage)
• love and interest in texts - the ability to write texts with a clear message for pushes or vibes, adhering to the voice of the brand (work will be paired with an editor)
• readiness broand responsibility for the assigned area and managing tasks independently
• ability to work in a team, independence in decision-making and attention to detail
• ability to work with a large number of scenarios, organize information and maintain documentation
• perseverance is the ability to look for several options for solving one problem and be ready to continue even if the first ( or the third) attempt did not work

Tasks:

The team has already set up all the best practices of direct marketing and added some of their own, but there is always room for experimentation. Therefore, the main task is to look for non-standard solutions and implement them through AB testing.
Area of ​​responsibility:

• maintain and improve existing trigger scripts
• creating new trigger communication chains for different segments and new products
• running lots of AB tests to find the best solutions
• working with mobile pushes, because this is our key channel
• analysis of direct communications indicators and search for growth points

Stages of selection:

• selection by resume
• interview with recruiter
• interview with marketing team leaders
• test task
• final interview with CMO Prom.ua

About working at EVO:

Social package - official employment, 24 days of paid vacation per year and unlimited sick days so you can rest and take care of your health.

Care about health - we cover health insurance and offer the support of a corporate psychologist, because we believe that taking care of your mental health is just as important as your physical .

Flexible work format - remote or in the office You can work remotely or visit our cozy office in Kyiv (the marketing team meets once a month), which is completely energy-independent and equipped with everything you need. And a flexible schedule— business hours in the company are 10:00-17:00.

Volunteer community — we regularly hold charity auctions, collect money for reconnaissance drones and support employee volunteer initiatives.

We provide equal opportunities for everyone — therefore we do not allow discrimination on any grounds. We are also open to cooperation with veterans and are ready to support them on the way to new professional achievements.

Team principles and approaches —help and support of the leader -mentor, exchange of experience in the EVO marketing community. Working in a team with a clearly defined strategy and ambitious goals, and with professionals who are used to sharing experience. Availability of analyst, development, research and design team resources. Regular and constructive feedback on work. An opportunity for skill development and professional growth.