Digital Marketing Manager in PRO.people Recruitment Agency

An international marketing agency operating in the markets of Europe, Asia, Africa and Latin America is developing the direction of payment services and opening a new position - Digital Marketing Manager LATAM.

This is a key role in the team responsible for generation of leads, optimization of funnels and improvement of conversions for the B2B direction in the countries LATAM.

The position works directly with the Head of B2B and is his “right hand”.

Focus of the role

• development and optimization of marketing funnels;
• work with the acquisition and SMM department;
• increasing the number of applications in the B2B funnel;
• analytics, hypothesis testing, work with creatives and landings.

Main responsibilities

• Creation and testing of marketing funnels for local LATAM markets.
• Working with the lead generation department: traffic analysis, optimization of conversions at all stages.
• Preparation of technical tasks for designers, creative team and developers.
• Analysis of the effectiveness of advertising campaigns, reporting, generating insights.
• Optimization of landing pages, testing hypotheses regarding audiences and offers.
• Communication with marketing, content and SMM teams.
• Close cooperation with Head of B2B to support growth in the region.

Role goal
To increase the volume of quality B2B leads and improve the effectiveness of digital marketing campaigns in LATAM.

Who do we need

• Digital marketer or marketing project manager with analytical thinking.
• Experience with funnels, acquisition or performance marketing.
• Ability to work with creatives, technical tasks, landing pages.
• Experience in digital projects or products will be an advantage.
• Willingness to quickly dive into a new product and take responsibility.

Languages:

• English - B1+ (for communication with local teams).
• Spanish - would be a plus, but not necessary.

Complexities and challenges

• Work simultaneously with by several departments (marketing, content, SMM).
• High pace of testing, rapid change of priorities.
• The need to understand the product and processes very quickly.

The company offers

• work with a large-scale international digital product in the direction of B2B;
• the opportunity to dive deeply into a foreign market and influence the product and its adaptation;
• expertise in external foreign markets;
• absence of micro-management and bureaucracy, which will allow you to implement your ideas and proposals very quickly;
• loyal management and a team of professional colleagues;
• the company takes care of its employees, so you will also receive additional "pluses": compensation for language courses, sports or psychologist;
• comfortable office in the center of Kyiv (5-7 minutes from Olimpiysk);
• work schedule: from 9:00 a.m. to 10:00 a.m. to 6:00 p.m. - 7:00 p.m.; the work format of your choice - office/remote or hybrid.