Digital marketer in Radiator, Virobniche pidpriemstvo

Hello! We are a leading Ukrainian manufacturer of stainless steel towel dryers and designer radiators, which has been combining reliability and elegance in its products for many years. Our team is about 200 highly qualified specialists who work every day to meet the needs of customers in Ukraine and beyond.

Requirements:

Experience with OpenCart and/or WordPress.

• • Practical understanding of GA4, events and conversions; experience through GTM is desirable.
• • Experience with Google Ads (Search/PMax/Video is basic).
• • Experience in ERP (a plus if 1C or similar).
• • Basic knowledge of HTML/CSS (an advantage is understanding of JS at the level of inserting/checking scripts).
• • Attention to details, systematic, responsible, quick response on task.

Responsibilities:

1) Work with websites (OpenCart / WordPress)

• • Publishing news and updating content on company websites.
• • Making changes to product cards:
• • names, descriptions, characteristics
• • photo/media
• • basic SEO fields (title/description/URL - according to company rules)
• • Control of the correctness of content display on desktop/mobile.
• • Fixing of bugs/errors and transfer of tasks to responsible persons.

2) Analytics (GA4) and advertising (Google Ads)

• • Setting up and conducting analytics (GA4):
• • connection/verification of the correctness of GA4 installation (via GTM or directly)
• • configuration and verification of events and conversions (forms, clicks, calls, purchases/applications)
• • control of the correctness of data collection, UTM-markup and channels
• • regular review of key reports (traffic/channels, conversions, efficiency pages)
• • Preparation of conclusions and recommendations: what works / what does not work / where there is a drop in conversion.
• • Formulation of tasks to improve UX/UI on the basis of data.
• • Setting up and support of advertising campaigns in Google Ads:
• • launch of basic campaigns (Search / Performance Max / Video - by tasks)
• • setting goals/conversions audiences, geo, budgets, schedule of shows
• • control of ads, landing pages, UTM and tracking of conversions
• • interaction with contractors/specialists (as needed)

3) Work in ERP

• • Verification/reconciliation of data by nomenclature.
• • Participation in updating information (within access and processes).
• • Identifying discrepancies between ERP and sites/uploads and transfer to those in charge.

4) Basic knowledge of HTML / CSS (for quick edits)

• • Understanding of page structure and basic HTML/CSS elements.
• • Ability to perform minor technical actions:
• • insert/update counter code, widget, script
• • check why the block "does not appear"
• • Correct statement of the task to the developer: what is wrong / where / what result is needed.

5) Participation in UX/UI improvement

• • Fixing user problems on the website/online store.
• • Collecting feedback from sales/customers, systematization "bley".
• • Preparationdrawing up a list of edits on product pages/cards: what to change, where, what is the expected result.

6) YouTube channel (operational support)

• • Video publication on the company’s YouTube channel.
• • Video design:
• • title, description, tags
• • cover (based on a ready-made design or task statement designer)
• • links/UTM
• • Adding videos to playlists, supporting the channel structure.
• • Monitoring basic indicators (views, retention, cover CTR) and fixing conclusions.

What we offer:

• Stable work in a reliable company with many years of experience history and strong market positioning.
• Opportunities for professional growth and continuous learning thanks to the internal training system.
• Friendly and supportive team, where every employee is valued.
• Official employment and social guarantees.

Contact us and we will discuss all cooperation opportunities.