CRO Manager (analytics, A/B tests, UX) in RoBeauty

RoBeauty is a Ukrainian brand of care cosmetics with its own laboratory and production. We are trusted by more than 200,000 customers in Ukraine and Europe — in particular in Poland, the Czech Republic, Slovakia and Germany.

We are actively scaling e-commerce in Ukraine and Europe and are looking for a CRO Manager who can increase site performance and conversion at every stage of the user journey.

Role Objective Build a systematic approach to conversion growth — from user behavior analytics to implementing decisions that really impact revenue e-commerce RoBeauty.

Main tasks

• Analysis of user behavior (GA4, Hotjar, Clarity) and identification of growth points.
• Formation of hypotheses and conducting A/B tests of key site elements (headings, CTA, offers, checkout).
• UX/UI optimization: page structure, loading speed, navigation logic, path to purchase.
• Testing offers and content to increase clickability and trust.
• System setup and support analytics (GTM, GA4, Looker Studio).
• Working with site merchandising, building and testing new sales funnels.
• Implementation of tools for the growth of the average check (AOV) - upsells, cross-sales, bundles, basket offers.
• Cooperation with web development and change management on the storefront: setting tasks, testing and accepting updates.

Results / KPI

• Increase in conversion (CR) at key stages of the funnel.
• Reduce drop-off at checkout.
• Increase average check (AOV).
• Regular analytics and recommendations for UX improvement.

Requirements

• Experience in e-commerce or digital marketing from 2 years in positions with a focus on conversion improvement and UX.
• Practical experience in planning, conducting and analyzing A/B tests.
• Proficiency in analytics tools: GA4, Hotjar, Clarity, Looker Studio.
• Basic understanding of HTML, CSS, GTM.
• Analytical thinking, systematic, initiative, orientation to the result.

Terms

• Format: remote, full-time.
• Schedule: Mon-Fri, 9:00-18:00.
• Pay: rate + KPI (based on results interviews).
• Transparent work system, training at the expense of the company, paid holidays and sick days.
• Corporate discounts on RoBeauty products.

Interested? Send resume