SEO - специалист in Kraken Leads

Necessary skills:

✓ Ability to carry out a full cycle of project planning - market research/budgets and resources/project structure/strategy description;

✓ The ability to think over, describe and control the correct execution of tasks for in-house/outsourcing of performers in the relevant areas;

✓ Practical experience and application of the technical aspects of SEO to launch/promote successful projects;

✓ Hands-on experience in using Google Search Console/Bing webmaster tools/HotJar to plan and promote projects;

✓ Practical experience in competitor analysis (on-page/off-page) to launch and promote projects;

✓ Hands-on experience with Ahrefs/Semrush/Majestic/Surferseo/Netpeak software/screaming frog/etc;

✓ At least theoretical experience in the relationship between conversion/funnel and project promotion strategy;

✓ Knowledge of English at least intermediate level (knowledge of other languages ​​will be a big plus).

Work experience:

✓ From 1.5 years in the position of an SEO specialist in regions outside the CIS region;

✓ Personal experience in running at least 2-3 successful projects from scratch (successful traffic indicators depending on the niche);

✓ Practical experience of interaction with in-house and/or outsourcing resources in design/front/content/links directions and delegation of relevant powers.

Responsibilities:

✓ Promotion of projects in Google/Bing in non-CIS regions;

✓ Carrying out market analysis and competitor assessment;

✓ Planning a strategy for promoting resources in Google / Bing;

✓ Conducting SEO audits of projects;

✓ Monitoring and analytics on projects and the effectiveness of the measures taken;

✓ Reporting on project results;

✓ Planning the cost and income structure of the project;

✓ Interaction with related teams: design, tech, content, Linkbuilding, etc.;

✓ Participation in the formation of effective working promotion strategies;

✓ Tracking achieved KPIs for projects;

✓ Recording and description of successes for use in future practices;

Goals for probation:

✓ Knowledge of the structure, resources, and processes of the company, necessary to complete the full cycle of work with projects;

✓ Conducted and fixed with the head of the research market + strategy + structure of the project or projects + necessary budgets and resources;

✓ Conducted cycle of preparation and launch of the project/projects with subsequent indexing;

✓ At least 80% of planned queries in the top 100 in the selected GEO;

✓ Conducted audit of at least 1 project from the company’s pool.

We offer:

✓Competitive salary;

✓Opportunity to work remotely;

✓Flexible schedule (starting from 8 to 11 am, 8-hour workday);

✓Paid sick leaves;

✓24 paid vacation days;