Marketing Specialist, UK Market in DataArt

## About the vacancy DataArt is a global software engineering firm. With over 20 years of experience, teams of highly-trained engineers around the world, deep industry sector knowledge, and ongoing technology research, we help clients create custom software that improves their operations and opens new markets. DataArt is expanding, and we are looking for motivated and energetic people to join our UK team. We’re looking for a Marketing Specialist to make our work as effective as possible. The specialist who takes this position will be responsible for planning and conducting (digital) marketing campaigns, as well as coordinating the process of creation of various types of content and marketing materials (articles, videos, case studies, and presentations in English), working with social media (LinkedIn, Facebook, etc.) and the company's website (creation of landing pages, Google Analytics). ## Responsibilities * Planning, execution, and evaluation of (digital) marketing campaigns * Coordinating the writing and publishing of materials: blog articles, news, press releases, etc. * Coordinating the creation of various types of content: presentations, infographics, videos * Promoting the company on social networks (LinkedIn, Twitter), management of personal and corporate pages * Planning and maintaining a digital marketing strategy * Analyzing the effectiveness of ongoing marketing activities, preparation of reports * Maintaining up-to-date information on the site, working with SEO and analytics * Working with SalesForce ## Must have * 3+ years of experience in marketing or a similar position * Knowledge of modern approaches in digital marketing * Understanding of B2B marketing * Solid spoken and written communication in English * Excellent self-management and organizational skills ## Would be a plus * Basic SEO knowledge, experience with Google Analytics * Experience with paid campaigns on Twitter, LinkedIn, Google Ads * Understanding of ABM * Knowledge of SalesForce, Pardot * Experience in working in remote or distributed teams * Understanding of IT industry * Experience with UK markets