MARKETING SPECIALIST in Codica

We are a full-cycle company and develop complex web and mobile applications from scratch. We start with concept development, move on to implementation, and continue to support finished products. One of the startups we worked on was acquired by GoDaddy, a market leader in web hosting.

Our clients are mainly in the USA, UK, Australia, Israel, Germany, and the Netherlands.

Our approach actively targets inbound marketing.

Our marketer is a strategist who wants and loves to work with English texts, develops content plans, understands SEO optimization, and is responsible for the competent distribution of content.

Requirements:

• 1+ years of experience in Digital Marketing;
• Experience working with English-language content — from creating content strategies and content plans to their implementation and performance tracking;
• Understanding the promotion of IT services to Western markets;
• At least an Advanced level of English;
• Being well-versed in SEO promotion;
• Understanding the basics of link-building;
• Ability to work with Google Analytics and Ahrefs;
• Experience in setting and tracking tasks for content teams;
• Ability to build your workflow.

Would be a plus:

• Previous work experience as an SEO specialist, copywriter, or link builder;
• Basic understanding of outbound marketing processes — we plan to develop this direction.

Main tasks:

• We have a marketing strategy, so your task is its high-quality implementation to increase traffic, lead generation, and conversions on the company's resources;
• Updating current content on our website, creating new pages and sections;
• Planning and implementation of the website's content strategy per SEO and marketing objectives;
• Working with the company's blog: content planning, control, verification, and further promotion;
• Interaction with the content team (copywriters, designers, SEO specialists, and link builders) — setting technical tasks, further tracking, and checking the results;
• Tracking niche trends and analyzing competitors to improve our content;
• Creating content plans for our social media (Facebook, LinkedIn, Twitter, YouTube, etc.).

Why us:

• We have already established the process of content development and distribution. Now, our blog has more than 150 quality articles;
• We have a great team of experienced copywriters and designers. They have extensive experience in creating quality technical content and visuals. If necessary, we engage our technical specialists in this process;
• We are open to everything new. You can add something of your own. We will take this with due regard;
• You will be able to express your opinion freely and receive feedback;
• You will grow with the company and influence its business processes;
• We have transparent salary and career prospects review processes — Performance Review every six months;
• Well-established processes within the company;
• Flexible work hours.

Please complete a test task so that we fully understand each other. Send us your resume and portfolio, and we will be glad to see you :)

We look forward to meeting you!