Head of Marketing in HR agency

Minimum qualification:

Experienced in scaling leadgen 2x times and more YoY in B2B SaaS USA.

Experience in goal setting and implementation in lead generation and content creating in the US.

Experience in managing a team of 5+ people.

Understanding the principles of Unit economy and experience in marketing budgeting.

Understanding of what metrics have to be tracked to measure the progress behind set goals, and to differentiate lead and lag indicators.

You are able to calculate the cost-effective price per a unit and find bottlenecks.

Know how to calculate cohorts’ profitability and find growth areas based on data.

At least 50% of your plan was executed with inbound marketing. You know how channels affect each other and can prove this with numbers.

First hand experience in working with low-code tools and in automation of basic tasks of a team.

Good technical skills. It is not a problem for you to find insights in the 5000 rows table or to work with CSV format.

You love automation and you can write a small script or an advanced formula in Google Sheets.

Preferred qualification:

Strong experience in ABM and email marketing.

You know and have some proven experience on how to make a B2B product famous in the US.

You know how to be published in world recognized media and how to make your content viral.

Good product marketing understanding. You can convert technical info into marketing materials for non-technical people and to explain product value.

You have worked with econometric models for your team’s work-planning and budgeting.

Strong business acumen combined with a creative mind.

Exceptional prioritization and project management skills; well-organized, divergent, flexible, a strong leader.

Strong analytical, problem-solving, and decision-making skills.

Ability to clearly communicate results, key takeaways, and areas of opportunity.

Experience in working with martech tools (eg. Looker Studio, etc.)

English Upper-Intermediate.

Fast learner. Martech is one of the fastest changing industries so we value the ability to adapt and learn new tools and approaches more than particular knowledge of a tool or tactic.