Web Analytics & Insights Specialist in Gonzer, TOV

Do you combine enthusiasm for e-commerce with analytical thinking and technical affinity? With your experience in analysing digital touchpoints, you will create real added value and continuously develop our web shop.

As a Web Analytics & Insights Specialist, you will make our customers’ behaviour measurable and tangible. Through precise tracking and in-depth analysis, you will provide crucial insights that help us to understand our customers and their needs even better and implement targeted optimisations. You will derive data-based recommendations for action that will significantly advance our digital processes and customer experience.

Your challenge

• Technical responsibility, support and further development of all web tracking (especially Google Analytics) in cooperation with our web development agency
• Analysis of user behaviour, marketing measures and customer journeys
• Planning, implementation and evaluation of A/B tests to optimise performance
• Developing and creating reports and interactive dashboards for various stakeholders
• Establishment of analysis and monitoring processes, including KPI alerts
• Identification of trends and optimisation potential based on competition and market analyses
• Continuous expansion of the analysis infrastructure and integration of new data sources
• Co-design and participation in ongoing e-commerce and web shop projects

What is important to us

• Completed degree in a relevant field such as business informatics, business administration, digital marketing or data science
• At least 2 years of experience in comparable roles such as business analyst, web analyst or in digital marketing, ideally in the e-commerce environment
• In-depth experience with common analysis tools (Google Analytics, Power BI, Hotjar), tracking technologies (Google Tag Manager) and A/B testing platforms (e.g. Kameleoon)
• Strong analytical and conceptual thinking as well as technical affinity
• Understanding of e-commerce mechanisms and online customer experiences (e.g. conversion funnels, factors influencing purchasing decisions)
• Good knowledge English (B2+)
• Strong communication skills and enjoyment of interdisciplinary collaboration

Will be a plus:

• Basic knowledge of HTML, CSS, JavaScript or SQL
• Some knowledge of German

We are offering

• Competitive Salary
• Great opportunities for professional growth and development
• Remote OR Hybrid Work: Enjoy a flexible work environment.
• Supportive Team: Collaborate with a knowledgeable team, honing your skills and learning from others.
• Paid vacation and sick leave

About the company

Gonser AG (gonser.ch) has been operating very successfully in the Swiss online trade since 2009 and is currently an international group of companies with over 100 employees. At GONSER.CH, we offer a wide range of gardening, home and leisure products. Our recipe for success: fair prices, fast shipping and a motivated team that provides our more than 1,000,000 customers with uncomplicated service every day.

Join us to work on exciting projects, enhance your skills, and be a part of a supportive and innovative team!