We are looking for a SMM Team Lead in the marketing department of a licensed online casino brand. Everything is here:a rapidly growing project;a team that is passionate about work;freedom in decisions and space for creativity;and real opportunity to grow.From you we expect:3+ years of experience in SMM or content marketing, preferably in gambling / betting / fintech;understanding of the specifics of Instagram, Telegram, TikTok, YouTube Shorts - from strategies to subtleties of submission;experie
We are looking for a SMM Team Lead in the marketing department of a licensed online casino brand.
Everything is here:
- a rapidly growing project;
- a team that is passionate about work;
- freedom in decisions and space for creativity;
- and real opportunity to grow.
From you we expect:
- 3+ years of experience in SMM or content marketing, preferably in gambling / betting / fintech;
- understanding of the specifics of Instagram, Telegram, TikTok, YouTube Shorts - from strategies to subtleties of submission;
- experience in management team: task setting, deadline control, people development;
- strong soft-skills: communication, responsibility, empathy;
- ability to work with metrics, budgets, processes, content plans;
- a sense of brand TOV and the ability to broadcast it through visual and texts;
- system thinking + creativity is an ideal mix.
Responsibilities in this position:
- create and implement strategy for the development of SMM and influence marketing of the brand;
- lead a team of SMM managers and interact with designers, editors, target specialists, editors;
- form content strategies for different platforms, adapt global campaigns to the format social network;
- give feedback on creative, harmonize tone of voice, accept/reject content;
- lead content plans, brief the team and fix tasks in task managers;
- work with analytics: reports, performance analysis, recommendations, optimization;
- control budgets, report on KPIs and improve indicators (reach, ER, subscriptions, FTD);
- conduct reputation monitoring: work with negatives, mentions, infofield.
The company offers: