Team lead marketing (yelp) in Supplax

Supplax is an American company with a Ukrainian heart, which has been actively developing on the market for over 5 years. We act as a remote back office for US based handymen specializing in repair work. Our team includes more than 100 specialists and fully takes over all organizational and operational processes, except for the repair work itself: marketing, sales, management of teams of craftsmen, quality control, feedback collection, training of technical personnel, etc.

We work in 30+ largest cities of the USA and have already successfully implemented more than 30,000 repair projects.

You can learn more about the company at the link:https://youtu.be/lwjSSnodHmg You will get acquainted with our mission, values, approaches to work and video testimonials of Supplax employees.

In connection with the active development of local marketing channels, we are looking for a Team Lead Yelp Marketing, who will be responsible for the development of the direction of Yelp, management of the marketing team and achievement of business KPIs.

Your zone responsibility:

• Managing Yelp as a separate marketing channel
  
  

• Planning, Launching and Scaling Yelp Advertising Campaigns
  
  

• Management of a team of marketers (task setting, implementation control, development)
  
  

• Achieving and optimizing KPIs (CPL, CPA, ROI, volume of leads)
  
  

• Analysis of campaign effectiveness and strategic decision-making
  
  

• Interaction with related teams (lead managers, analysts, developers)
  
  

Main duties:

• Setting goals and monitoring the performance of the Yelp team
  
  

• Onboarding, training and mentoring of marketers
  
  

• Regular 1:1, feedback, development of team competencies
  
  

• Load distribution and task prioritization
  
  

• Development and implementation of promotion strategy on Yelp
  
  

• Control of campaign setup and optimization (CPC, budgets, categories)
  
  

• Launching new cities, niches and hypothesis testing
  
  
  

We offer:

• Full-time employment, working hours 9:00–18:00
  
  

• Payment: $ rate (negotiated) + KPI performance bonuses
  
  

• The possibility to influence the strategy and development of the direction
  
  

• Working with local US platforms (Yelp)
  
  

• Professional development in digital, PPC and performance marketing
  
  

• A team where initiative and expertise are valued
  
  

What we expect:

• 3 years of experience in digital marketing or PPC
  
  

• Team or project management experience (from 1 year)
  
  

• Practical experience with Yelp and/or local advertising
  
  

• Analystnot thinking, systematicity, responsibility
  
  

• Basic/intermediate English - for working with the platform and support
  
  

If you are interested in not just running ads, but building and developing Yelp's marketing direction, influencing business results, and managing a team — respond and join Supplax!