Targetologist/ PPC specialist (Contextual advertising, advertising in social networks) in IZI VEB, TOV

About us

We are a digital team that develops businesses through web development, branding and performance marketing.
Our key focus is customer growth: more conversions, quality leads and maximum return on the advertising budget.
In connection with the expansion of the marketing direction, we are looking for a Performance marketer with analytical thinking and practical experience of launching effective advertising campaigns.

Your tasks:

• Creating, configuring and optimizing advertising campaigns in Google Ads and Meta Ads

• Checking the correctness of analytics settings (GA4, Meta Pixel)

• Developing media plans and advertising strategies for various niches: e-commerce, services, B2B

• Testing audiences, creatives, formats and landing pages

• Analyzing the effectiveness of campaigns, optimizing bids and targeting

• Forming technical tasks for the designer

• Preparing reports and recommendations for scaling

Our candidate:

• Has from 1 year of experience working with contextual and targeted advertising

• Worked with various optimization goals (leads, sales, traffic, conversions)

• Has successful cases (will be a plus)

• Understands sales funnel and the logic of performance marketing

• Able to work with numbers and make decisions based on analytics

• Understands key metrics: CTR, CPC, CPA, CPL, ROAS, ROI, Leads

• Has experience working with CRM (we have ClickUp)

• Speaks Ukrainian and Russian languages (English is preferred, but not necessary)

• Responsible, organized, result-oriented

Will be a plus, but not necessary: experience with TikTok Ads and LinkedIn Ads

Tools:

• Google Ads

• Manager (optional: TikTok Ads, LinkedIn Ads) Google Analytics 4, Meta Pixel, Google Tag Manager Google Looker Studio Excel / Google Sheets ClickUp KPI

• Clear tasks and transparent processes

• Mentoring from a Senior Performance-marketer

• Interesting projects with Ukrainian and international businesses

• Remote work format

• Adequate management and team interaction

• Opportunity professional growth from Middle to Senior

How to respond:

Send your resume to @ARMIFF and be ready for an interview