Targetologist in Geo-Kontur, TOV

Congratulations!

We are an engineering company GEO-CONTOUR, a comprehensive supplier of products and services related to geothermal heat pumps.

Own production, drilling equipment and deep expertise allows to grow despite various obstacles, that's why we have ambitious goals and to achieve them we need an Internet marketer! Our team is a continuous development and upward movement, we are looking for someone who will look in the same direction with us and achieve the set goal.

Since 2020, we have managed to gain a lot of experience in the field of geothermal energy, and since 2022, we have opened a new direction - drilling water wells. So, currently we have cool products, you will have something to show the market!

The main goal:

The main goal of a targetologist is to achieve the most effective communication with the target audience, attract their attention and encourage them to take certain actions, such as providing their contact information. 

Responsibilities:

1. Qualitative analysis of competitors, which will help to understand the market and find product strengths.
2. Understanding characteristics and needs of the target audience, including their interests, demographics, psychographic characteristics and online behavior.
3. Determining the optimal communication channels to reach the target audience, such as social media, search advertising, contextual advertising, etc.
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5. Development and implementation of effective advertising strategies, which are aimed at attracting the attention of the target audience and stimulating them to take certain actions.
6. Adjusting the parameters of advertising campaigns taking into account the characteristics of the target audience to ensure maximum effectiveness and cost optimization.
7. li>Content formation: creation of creatives and texts for advertising campaigns: this process combines creativity and knowledge of audience needs.
8. Planning and adjusting budgets for advertising campaigns: helps to avoid unnecessary costs and ensure the maximum return from the advertising campaign.
9. Launching test advertising and creating reports on it.
10. Using analytics to evaluate the effectiveness of advertising campaigns, identify trends and opportunities to improve strategies. 
11. Continuous optimization of advertising efforts based on analysis of results, identification of the most successful strategies and making appropriate adjustments to achieve better results.
12. Continuous study and implementation of new technologies, tools and approaches in the field of targeting for ensuring competitiveness and effectiveness of advertising strategies.

Requirements:

• Availability of work experience in the targeting
• Existing knowledge of Google Ads, Facebook Business Manager and other advertising platforms
• High level of analytical skills
• Ability to formulate insights based on data
< li> It is desirable to have communication skillsskills
• Desirable experience working with clients
• Clear coordinated interaction with management and team
• Participation in strategic decision-making
• Higher education in in marketing, advertising or related fields, relevant courses. 

Hard skills:

• Advertising platforms:

knowledge and experience of working with major advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, etc.

• Analytics:

Ability to analyze data from advertising campaigns using analytics tools , such as Google Analytics, Facebook Analytics, as well as Excel or others 

• Technical expertise: 

Knowledge of fundamentals of digital marketing, web analytics, SEO, conversion marketing, retargeting, etc.

• Copywriting and Creative:

Understanding the fundamentals of copywriting and design to create effective ads and creative

• Programming (optional):

A basic understanding of HTML, CSS, JavaScript or other programming languages ​​is preferred and would be helpful in making changes to the website to support advertising campaigns.

< strong>Soft skills:

• Analytical thinking:

Ability to analyze data and come up with insights to improve advertising strategies and results campaigns

• Creativity:

Ability to come up with new and unconventional ideas for advertising campaigns and attract the attention of the target audience

• Project management : 

Ability to organize and manage multiple projects simultaneously while meeting schedules and budgets 

• Strategic thinking: 

Ability elaborate and implement targeting strategies aimed at achieving the client's business goals

We offer:

• 5-day work week, 09:00 – 18 :00.
• Remote work format.
• Stable salary that you can directly influence, the rate and KPI that you will develop yourself. The growth of salary depends on your abilities and the growth of the company .
• Paid training for the necessary competencies.
• Payment for mobile communication and business trips (as needed).
• The opportunity to work in a company, where your efforts will be noticed, and your initiatives will be heard and rewarded.
• Career and professional growth. you report directly and who is interested in your development.

Do not hesitate and send your resume!

We We will contact you soon!