Social Media & Marketing Specialist in RED VELVET

OVERVIEW:It is an exciting time for RED VELVET, as we’re continuing our focus on experience strategy, fostering strong client relationships and end-to-end brand solutions via mostly live experiences (post-COVID). Never has marketing been more important to organizations, so to keep up with demands, we are looking to round out our marketing team. We’re looking for a “Swiss army knife” of sorts who can touch multiple facets of the marketing funnel and who possesses a wide range of skills and characteristics. We’re truly looking for a unicorn!At a high level, the Social Media & Marketing Specialist is responsible for putting RED VELVET’s best face forward to the world as well as developing plans to increase interest in the brand and our services. This person oversees all marketing efforts, including management of social media, the RED VELVET website, and outbound and promotional marketing efforts, drawing on the Business Development team for support and input, where needed.We’re located in Austin, Texas, and we're hoping this person will join our team in Summer 2024.MINIMUM PERSONAL CHARACTERISTICS & SKILLS: Possesses endless curiosity Intuitive and perceptive with impeccable listening skills Can make recommendations with conviction and confidence Excellent interpersonal skills (will work with different personality types across the company)Embrace change and open-mindednessScrappy - has an “I can figure it out” mindsetMoves quickly and acts with urgency, balancing between proactivity and reactivityMakes decisions through a ‘sales lens’ (what’s best for RED VELVET)Extremely detail-oriented (as managing multiple work streams)Strong design eye and skillsetIs a self-starterPassion for brands the RED VELVET brandWorking knowledge of and experience with the Adobe Creative SuiteKEY RESPONSIBILITIES:Content Strategy & CalendarResponsible for developing annual marketing and content strategy, including goals for the yearComplete and maintain the MASTER content calendar, tracking the plan for all active and upcoming channels to be activated, where/when appropriatePartner with Account team to stay ahead of upcoming programs that can be effectively marketed Assist in the development of the brief for the photographer and/or videographer to capture marketing assets and brief in advance of program (AM to write the brief)Incorporate program highlights into content calendar and identify opportunities for case studies that can be featured on the website, in marketing materials or proposalsPartner with Ops team to promote community involvement. Typically a small campaign to encourage the community to gather donations for local non-profits.RED VELVET Website Ensure added/ updated website development is on brand (in accordance with our style guide and website style sheet)Update website feed with interesting and relevant content from channels, including “Insights” (blog), program showcases, network updates and industry highlightsUpdate “Insights” pagePublish periodic, consistent blog posts written by designated team members (in accordance to the content calendar)Brainstorm insight topics with manager and CEOComment, edit, proofread & add additional internal & external linksSelect compelling header image related to topicPublishPromote on channelsManage/approve commentsRespond or inform necessary parties to respondE.g., if comments are sales or hiring, inform account team or opsUpdate “Work” section when there is a new case study to highlight Keep plugins & other Squarespace items up to dateAnalyze user data with Google Analytics (with assistance from team) and make recommendations based on what’s discoveredUpdate careers section after Careers Specialist publishes on CareerPlugUpdate team section with new hires after the person has been with the company for three (3) monthsSocial MediaEnsure social media posts and updates are on brand and in accordance with our style guide)Plan, create, publish, and share new content (including original text, images, video, and code) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand. Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaignsDevelopment as FYI and/or to discuss other cross-promotional opportunitiesDevelop, implement, and manage our social media strategy after conducting competitive research, platform determination, messaging, and audience identificationCollaborate with sales and marketing teams to develop social media campaignsStay up to date with the latest social media best practices and technologiesSet up and optimize company pages within each platform to increase the visibility of the company’s social contentMonitor SEO and customer engagement and suggest content optimizationRespond to general direct messages and comments; moderate user-generated contentReach out to team members to share content from their daily networking outings or behind the scenes of event planningTake advantage of opportunities to feature partners/clients/colleagues on our social channels via gift-giving, thank you’s, shout-outs, etc. Design & implement social media campaigns for follower/ organic engagementRED VELVET Internal and External Marketing Events/Efforts Own the creative asset library, keeping it updated with any brand evolution we may add/modifyDevelop creative assets for internal events and marketing-related events, with support from Creative teamManage the internal Adobe Creative Library for Creative team to use.Develop Marketing campaign direction and creative assets for external marketing efforts (LinkedIn, Instagram, Google, Print, Digital)Assist Director of People & Culture with career fair ideation; how to stand out from the crowdManage photographer and videographer relationships, including new employee headshots w/ Bert McLendon Lead onsite communications where necessary/pre-determinedManage annual outbound branded marketing campaigns with support from the Business Development teamManage client gifts, leveraging the Business Development team for fresh ideas and implementationClient Program-RelatedDirect Account Leads/ creative director on photography shot list if photos are being used for marketing purposes (vs client hired)Lead videography prep and onsite communication, manage photography prep/communication when necessaryWork with videographers and content creators to produce end-to-end collateral material for marketing purposes and social channels. Manage event content/assets after event to ensure each is properly loaded into Google Drive, including event details, keywords & notes about any sharing restrictions, as neededServe as “go-to” for any ad-hoc photo requests from press, PR, or Visit AustinAwardsStay ahead of current awards and new awards, notifying leadership when appropriateInform team and specific pods when a fitting award for their event has been identifiedCounsel team on most compelling photos to include in submission, as well as copy Lead awards submissions with input from leadership and/or any other relevant team memberManage finances related to general awards Onboarding new hiresGet new hire acclimated with RED VELVET brand guidelines, typefaces & email signature (first week)Share marketing team responsibilities as part of bootcamp curriculum, coordinate new hire headshots, co-create website bio (third month)Order business cards and RED VELVET apparel after three months of employment Additional office and CEO marketing needs, as requestedIf you made it this far & are still interested, please apply and tell us what makes you ROCK as a Social Media & Marketing Manager. No phone calls, please. We will respond to candidates who have qualified for the first round of interviews.DISCLAIMER: This job description is designed to indicate the general nature and level of work performed by associates within this classification. It is not designed to confirm or be interpreted as a comprehensive summary of all duties, responsibilities, and qualifications required of associates assigned to this job.RED VELVET is an Equal Opportunity Employer. Show more Show less Должностной уровень Другое Тип занятости Полный рабочий день Должностные обязанности Маркетинг и Продажи Отрасли Рекламные услуги