SMM-Manager in Network Impulse

Responsibilities of SMM manager for Instagram

• Development of content strategy:

  • Creating a publication plan taking into account the interests of the target audience.
  • Using trends and current content formats to promote the page.

• Creation of visual content:

  • Development of the concept of visual design of the profile: style, color scheme, visual tone.
  • Creation and editing of photos and video content for posts, stories, rails.
  • Working with graphic design tools (for example, Canva, Photoshop).

• Copywriting:

  • Writing selling and attracting texts for posts, stories, riles.
  • Creating creative titles, captions and hashtags.

• Working with the audience:

  • Active interaction with subscribers: replies to comments and messages.
  • Organization of competitions, challenges, collaborations with bloggers.

• Analytics and reporting:

  • Analysis of key indicators (subscriber growth, engagement, CTR, etc.).
  • Preparation of regular reports on the effectiveness of the account and recommendations for improvement.

Requirements for the candidate:

• Work experience in SMM:

  • Minimum 1-2 years of experience managing Instagram accounts (portfolio of successful projects).

• Knowledge of trends and platforms:< /p>

  • Deep understanding of Instagram mechanics, knowledge of algorithms and popular content formats.
  • Experience with Reels, IGTV, Stories and live broadcasts.

• Copywriting and visual content skills:

  • Ability to write creative and attention-grabbing texts.
  • Basic photo- and video shooting, content processing.

• Analytical abilities:

  • Experience with Instagram analytical tools Insights, Meta Business Suite.
  • Ability to interpret data and make adjustments to improve performance.

• Creative thinking :

  • Ability to generate ideas for creating unique content that meets brand goals.