Shopper / Trade Marketing Manager in Sanofi

About The JobOpella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market.We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet.That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core.Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands.This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers.We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification.Sanofi Consumer Health Care is a top OTC pharmaceutical company in Ukraine. Our portfolio includes successful global brands such as Essentiale, MagneB6, Dulcolax, Mucosolvan as well as iconic local brands such as Paralen, Ibalgin, Endiaron, which are among the most recognized products on the market.Main responsibilities:Planning and implementing long term shopper strategies by identifying the most profitable and relevant shopper activations and opportunities and allocate proper budget across shopper touchpointsLeading, evaluating and ensuring innovative in-store programs including ideation, production of materials and execution communication to drive off-shelf placement and build brand awareness with consumers, with a focus on 360 degree integrationCollaborating with key stakeholders (Brand Team, Sales Teams, Legal, Medica, Retailers) to identify, align and prioritize common sales goals for categories development and joint business annual planningManaging national retail marketing calendar, campaigns and all day-to-day communications internally and externally to respective teams, brand partners and key accountsParticipating in annual marketing plan development to ensure that retail needs are incorporated into the brand plans from the beginningDriving shopper analytics, market and competition understanding, brand learnings and action plansManaging shopper budget – part of brand A&P budgetReporting results and recommendations on national and global forumAbout you:Must have:University degree3+ years’ experience in shopper / trade / customer marketingCurrent or previous experience in Consumer Healthcare or FMCG companies with proven track record of driving market share growthAbility to build long-term shopper strategy, based on shopper insights and aligned with brand strategyThought leadership in deriving shopper insights, based on qualitative and quantitative dataFluency in English (written & spoken) languageIdeal candidates will also manifest:MBAExecutional excellence in preparing trade materials (POS, promo sets etc)Strategic skills – ability to build long term shopper strategy aligned with brand strategyAbility to create shopper insights based on qualitative and quantitative dataCreativity and problem-solving approachTeam spirit, persuasiveness & influence, highly collaborative with all cross functional partners (Brand Team, Sales Teams, Legal, Medical etc.)Flexibility to adapt to constantly changing business environmentDigitally SavvyKnowledge about pharmaceutical trade environment, key pharmacy chains and practical tools will be an additional assetWhat we offer:An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team.Access to internal recruitment and development libraries - you can create your own career path; your professional development will be supported purposefully.Flexible home office policy, with a possibility to work up to 50% of time from home, where you can easily schedule your office days.An attractive package of benefits, including company carEmployee Assistance Program (mental health support, legal and financial consulting).Gender neutral paid parental leave as well as volunteer days.Pursue progress, discover extraordinaryBetter is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com! Show more Show less Посадовий рівень Старший середній рівень Тип зайнятості Повний робочий день Посадові обов’язки Продажі, Стратегія/Планування і Маркетинг Галузі Фармацевтичне виробництво, Хімічне виробництво і Біотехнологічні дослідження