SEO + PPC Specialist in De Novo

We are looking for an SEO + PPC specialist to join the marketing team, who will help raise the corporate site in competitive search results and launch effective advertising campaigns. Willingness to learn cloud technologies and deepen product understanding is expected.

Requirements:

• Knowledge of Google ranking principles and experience with influence factors;
• Knowledge Google Analytics, Search Console, Tag Manager, Google Ads;
• Knowledge of SEO tools: ahrefs, Serpstat, Semrush, SE Ranking, etc.;
• Experience of successful SEO promotion;
• Experience in launching contextual advertising and optimizing advertising campaigns;
• Experience in launching advertising in Meta and LinkedIn is welcome;
• Experience in promoting IT products is welcome;
• Welcome understanding of HTML, CSS at a basic level.

Job duties :

• Implementation of the SEO promotion strategy (60-70% of the time):
  • Working with semantics;
  • Formation content plan;
  • Adaptation of existing content in interaction with authors;
  • Writing technical tasks for copywriters and checking execution;
  • Writing technical tasks for developers and checking execution ;
  • External optimization: purchase and placement of links, etc.;
• Working with advertising campaigns (30-40% of time):
  • Launch and further optimization of advertising campaigns: Google, Meta, LinkedIn;
• Analysis of competitors: pages, words, positions , ads, etc.;
• Preparation of reports on promotion results and advertising effectiveness.

Working conditions:

• Official employment (according to the employment book);
• Official vacation 24 calendar days;
• Medical insurance after the trial period;
• Corporate mobile communication;
• Sweet Fridays and other corporate events;
• 8-hour working day Mon-Fri, flexible schedule;
• Hybrid schedule is possible after the trial period.

Safety measures:

• A bomb shelter in a building with equipped workplaces;
• Providing the office with electricity and communication 24/7 under any circumstances.