Senior Retention Marketing Manager in Rich Media Systems

RichMediaSystems is a product IT company that develops and develops its own products and projects. We are inviting an experienced Business Analyst to join our team.

We are currently looking for a talented Senior Retention Marketing Manager to help us maintain and improve our customer relationships.

Requirements:< /strong>

Work experience:

• minimum 3-5 years of work experience in the field of retention marketing or similar roles;
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Data analysis skills:

• experience with large data sets, analytical tools and platforms (Google Analytics, Tableau, Excel, CRM systems, etc.) ;
• deep knowledge of product metrics, A/B testing and data analysis;
• skills for working with databases and their segmentation;

Communication skills:

• excellent oral and written communication skills, team work;

Creativity and strategic thinking:

• ability to develop innovative and effective customer retention strategies;
• experience in the development and implementation of loyalty programs;
• experience in the work and implementation of CDP (Customer Data Platform) platforms.

Market understanding:

• knowledge of trends and best practices in the field of customer retention.
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Responsibilities:

Development and implementation of customer retention strategy:

• planning and implementation of marketing campaigns to increase customer loyalty.

Analysis of the customer base:

• study of customer behavior, segmentation and creation of personalized offers;
• forming hypotheses and conducting A/B tests aimed at improving retention metrics and increasing profits.

Interaction with clients:< /p>

• development of loyalty programs, feedback management and feedback support.

KPI monitoring:

• analysis of key performance indicators (KPI) to evaluate the success of campaigns and development of recommendations for their improvement.

Cooperation with other departments:

• work closely with Product, Marketing, Sales and Customer Support teams to ensure a cohesive work.

Budget Management:

< li>planning and control of costs for marketing campaigns.

We offer:

• competitive salary;
< li>opportunity for professional development and training;
• friendly and supportive team;
• convenient office or the possibility to work remotely.

We are waiting for your feedback and we will be glad to see you in our team!