Senior Marketing Manager in Truly Good Foods

Отправьте личное сообщение участнику, разместившему вакансию от лица компании Truly Good Foods JOSE SOBERAL JOSE SOBERAL Corporate Recruiter at Truly Good Foods Company DescriptionTruly Good Foods is a family-owned company founded in 1977 by Jerry and Betty York. It is certified in the Women's Business Enterprise National Council (WBENC) and the Women-Owned Small Business Program (WOSB). Our goal is to create the tastiest snacks for families to share for generations. With a product line of more than 3,000 snacks, Truly Good Foods is a nationwide snack partner for businesses. We operate nationwide with sales and distribution offices in Reno, Orlando, Atlanta, Memphis, Washington DC, Dallas, and our headquarters is located in Charlotte, North Carolina.Role DescriptionCustomer Channel Marketing Strategy:• Develop and implement comprehensive marketing plans for each foodservice customer channel,considering unique demographics and preferences.• Manage marketing activities to support and drive key results, sales and profit growth, and accountpenetration. Maximize opportunities in key market segments.• Develop detailed project plans and lead cross-functional teams to meet critical deadlines, deliverables,and budgets.• Assess local sponsorship and partnership opportunities with marketing leadership.Marketing Operations Optimization:• Facilitate linkage between Hubspot Marketing and Sales capabilities and collaborate to develop digitalsolutions for customer needs.• Implement and optimize sales and marketing processes for seamless execution of channel-specificcampaigns.• Work closely with internal teams to ensure efficient workflows and timely delivery of marketing-ledinitiatives.Sales Collaboration:• Work in tandem with sales teams to understand customer needs, market trends and competitivelandscape.• Collaborate with sales to align channel strategies with revenue and growth targets.• Build sales enablement materials and support to enhance campaign effectiveness.Brand Development & Positioning:• Drive brand development initiatives specific to each customer channel, ensuring consistent messagingand positioning.• Collaborate with design and content teams to create visually compelling and on-brand materials.Analytics & Reporting:• Utilize data analytics tools to measure and analyze the performance of marketing campaigns.• Provide detailed reports on key performance indicators and actionable insights for continuousimprovement.Qualifications & Experience• Bachelor's degree (B. A.) in marketing or related field from four-year college or university; and ten plusyears related experience in marketing, with specific focus on customer channel marketing within thefood industry a plus.• Minimum 10 years’ experience in marketing, with specific focus on customer channel marketing withinthe food industry a plus• Strong strategic thinking, analytical, and problem-solving skills.• Excellent leadership, collaboration, and communication abilities.• Results-oriented, with strong organizational skills, project management skills, and the ability to multitask.• Marketing automation experience preferred, with Hubspot CRM platform expertise a plus. Show more Show less Должностной уровень Руководитель среднего звена Тип занятости Полный рабочий день Должностные обязанности Маркетинг и Продажи Отрасли Услуги предприятий питания