Senior Marketing Manager in RI Software

Job Title: Senior Marketing Manager

Company: RI Software 

Location: Remote

PLEASE NOTE: This is an early stock-option, entrepreneurial opportunity - not a salaried job.

We give shares in the company for your work with us.

Compensation:

We are a pre-money start-up with ~20 members internationally remote, passionate members contributing sweat equity for early stock options. The stake shared is the 'fair market stake basis' for startups for the role's equity value and potential future stake post-launch. This means that the stake mentioned is based on what is considered fair within the market for startup companies. It takes into account both the equity (ownership in the company) being offered and the potential stake that could be earned in the future, especially after the startup has been launched. Essentially, it's a way to determine a reasonable compensation package for a particular role within a startup, considering both current and future possibilities.

Job Description:

We are seeking a skilled and experienced Senior Marketing Manager to join our remote team. As a Senior Marketing Manager, you will play a crucial role in analyzing and interpreting complex data to drive business decisions and enhance our web applications. Your expertise in data science techniques and machine learning algorithms will be invaluable in uncovering insights and patterns that fuel our system's continuous improvement and success.

The company:

RI Software is a progressive and modern Ukrainian startup company founded by a team of like-minded individuals with the goal of improving the efficiency of businesses and fostering their development to enhance the overall economy of the countries where our services are available. Consequently, our team has successfully created RI Business. Of course, we have no intention of stopping here; we have ambitious plans that we are determined to bring to fruition.

We are seeking someone who:

* has experience in the startup ecosystem and/or is looking to expand to more disruptive Saas industries;

* has an open mind to a unique venture that makes everybody curious and many to consider joining an early-stage startup to earn ownership options;

* appreciates and considers investing their time entrepreneurially;

* is consistently available at least 5 days a week with a 4-hour schedule (either 6 am - 10 am or 10 am-2 pm).

Responsibilities:

1. Marketing Strategy Development: 

Formulate and execute comprehensive marketing strategies aligned with company objectives, ensuring brand consistency across all channels.

2. Content Strategy: 

Oversee the creation and management of engaging and relevant content, including blog posts, whitepapers, case studies, and social media updates.

3. Marketing Leadership: 

Lead digital marketing efforts, including PPC campaigns, SEO initiatives, social media advertising, and email marketing. Monitor performance and optimize for ROI.

4. Social Media Management: 

Build and nurture a strong social media presence. Develop and curate content, engage with the audience, and leverage social media for brand awareness and lead generation.

5. Email Marketing: 

Develop and execute email marketing campaigns to nurture leads, retain customers, and drive conversions. Implement segmentation and personalization strategies.

6. Search Engine Optimization (SEO): 

Implement best practices to improve organic search rankings, increase website traffic, and enhance online visibility.

7. Paid Advertising: 

Manage paid advertising campaigns across various platforms. Optimize ad spend for maximum ROI and lead generation.

8. Analytics and Reporting: 

Monitor marketing performance metrics and provide regular reports. Utilize data-driven insights to refine strategies and drive continuous improvement.

9. Team Leadership: 

Lead and mentor a team of marketing professionals, including content creators, designers, and digital marketers. Foster collaboration and a culture of excellence.

10. Budget Management: 

Develop and manage the marketing budget, ensuring cost-effective strategies and resource allocation.

11. Market Research: 

Stay informed about industry trends, market conditions, and competitor activities. Use market research to refine marketing strategies and identify opportunities.