Senior Creative Copywriter in Laba Group

The EdTech market does not have clear boundaries and frameworks. By 2025, its global volume will be more than $400 billion. We, Laba Group, entered this market 9 years ago and became the leaders of online education in Eastern Europe.

During this time we:

> developed Laba, one of the largest business schools in Ukraine

> created the pop culture school Skvot, the school for growth in IT robot_dreams and Vocabulaba, the English school for professions

> opened projects in Ukraine, Hungary, Poland, Turkey, Romania, the Czech Republic, the United Kingdom

> launched more than 1000 courses and taught 154,000+ students from 50 countries

And very soon:

> we have the status of the largest educational project in Europe

> over the next few years, we will increase the value of the company to $1 billion and become a unicorn

We are looking for Senior Creative Copywriter. First, you will work on advertising campaigns and brand projects of the school, and later you will have the opportunity to become a leader and mentor for a team of copywriters.

What awaits you: 

• development of ideas for digital advertising campaigns of courses and brand activities;
• writing of creative advertising texts for landing pages, informers, texts for performance advertising, e-mails, scripts for video materials;
• search for new formats for creatives and their implementation, taking into account business goals texts;
• analysis and assessment of advertising effectiveness, search for ways to improve it;
• collaborate with SEO specialists, designers and art directors, brand managers, SMM: look for insights and implement ideas together;
• control of content quality and "author supervision" in the creation of design;
• in the future - manage, mentor and develop the creative team copywriters.

We will feel connected if you:

• with experience of working as a copywriter in an agency, in-house or project-based (but with an agency approach) from 3 years and a portfolio with successful cases;
• created ideas campaigns, developed offers and key meanings adapted to different audiences;
• wrote short texts for performance advertising and landing pages, and you are also good at long formats;
• on "you" with business goals: so that without "creativity for the sake of creativity", but with a clear understanding of the task, which idshe decides;
• you understand analytics and marketing indicators, know how to use them at work;
• ChatGPT is your copywriting partner;
• prioritization guru, organized and systems, able to transform the customer's tasks into an understandable TOR;
• able to work with minimal information, generate groundbreaking solutions and argue them;
• inquisitive and constantly striving for development and improvement.

Our offer:

• Flexible schedule: full time with a loyal approach (8:00/11:00 - 16:00/19:00). We are result-oriented, not time-tracking.
• Format:remote / office / hybrid. We have an office with a generator in Podil, and we also compensate co-working spaces in case of disconnections, if you are not from Kyiv.
• Studies without restrictions: access to all our courses for free, compensation for professional training on other platforms and learning English.
• Unlimited vacation and generous sick leave. Vacation is also about health. By the way, we also provide support in the form of compensation for mental and physical health.
• Inspiration and motivation of the working atmosphere.< /strong> After all, the mood of the team affects the generation of cool ideas and the desire to sit down to work.
• Dream tim, who will support you with a meme, and help you figure it out with the fakap. Working processes at Laba Group are about openness and mutual respect without compromise.
• The ability to implement your ideas: we are looking for people who want to grow and develop the company. 

Our recruitment process takes place online and looks like this: interview with the recruiter > test > interview with the Head of Project Management and Chief Creative Officer > you have an offer in the mail.

We are not looking for the perfect. We are looking for the brave and "ours". 

Join the team. It will be a great trip.