Search & Performance Marketing Manager in PayDo

PayDo, a leading Electronic Money Institution (EMI) authorised by the FCA in the UK, FINTRAC in Canada, and MFSA in Malta, operates in 140 countries and over 25 industries. Offering multicurrency IBANs, merchant solutions, and mass payment options, PayDo provides premium and convenient payment services. With all features available through one platform and contract, PayDo is a preferred solution for local and international payments.Position OverviewPayDo Marketing Team invites an experienced Search & Performance Marketing Manager to optimise our digital presence, manage advertising campaigns, analyse performance metrics, and drive sustainable growth.This is a chance to contribute to a top-tier FinTech product with strong competitive advantages while adding a high-level case to your portfolio.If you have extensive experience in paid advertising and/or search engine optimisation — ideally in both — and take a data-driven approach to driving traffic and conversions, then you are exactly who we need for this role.It would be a huge advantage if you have a portfolio or any success cases in SEO, PPC, or both, along with before-and-after analytics, and can include them in your CV when applying for this role.Your regular tasksPPC:Create, manage, and optimise paid advertising campaigns across Google Ads, Facebook Ads, and other digital platformsPlan and execute paid media strategies to drive growth while maintaining budget controlMonitor and analyse key performance indicators (KPIs), including ROI, ROAS, CPA, CPC, CTR, CPM, CPL, and other relevant metricsLeverage Google Analytics, Tableau, or Looker Studio for campaign tracking, reporting, and visualisationConduct A/B testing for ad creatives, landing pages, and bidding strategiesOptimise paid campaigns by improving Quality Score, refining targeting, and enhancing the landing page experienceCollaborate with content and design teams on high-performing ad creatives and with development teams to optimise landing pagesConduct in-depth competitor analysis to benchmark PPC strategies and identify growth opportunitiesSEO:Develop and execute SEO strategies to increase organic traffic and improve search rankingsConduct keyword research and optimise website semantics to enhance brand visibilityManage and update the content marketing strategy, ensuring SEO best practices are appliedOversee external SEO efforts, including backlink building and outreach campaignsMonitor SEO performance through Google Analytics, Google Search Console, and other tracking toolsConduct technical audits and implement on-page optimisation improvementsGenerate reports on SEO effectiveness and recommend enhancementsPerform competitor analysis to identify opportunities and threats in the marketSkills and qualificationsAt least 3 years of experience managing large-scale SEO/PPC and Google AdWords campaigns (and other leading advertising platforms)Experience in the FinTech industry would be a significant advantageProven expertise in SEO, including technical audits, on-page optimisation, and keyword strategy implementationStrong knowledge of SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, HubSpot, etc.)Experience withpaid search advertising on Google Ads, Facebook Ads, and other platformsStrong analytical skills with the ability to evaluate campaign performance and adjust strategies accordinglyData-driven mindset with expertise in tracking and optimising key metrics (CPL, CPC, LTV, ROMI/ROAS, ROI/ROR)Proficiency in Excel, Google Sheets, and data visualisation tools (Tableau, Looker Studio is a plus)Experience working with European marketsExperience in retargeting strategies, dynamic ads, and audience expansion techniquesAbility to develop and execute conversion rate optimisation (CRO) strategies for PPC landing pagesSkilled in competitor analysis and benchmarking PPC/SEO strategies against industry standardsA proactive, problem-solving attitude with a passion for scaling digital marketing initiativesHiring StepsOur recruitment process typically includes the following steps: Application Screening –> Interviewing Process & Assessment (TA Interview/Test Assignment/Tech Interview) –> Offer –> Reference CheckWhat's In It For YouAt PayDo, specialists are at the heart of our innovation and success. Joining our team means accessing unparalleled opportunities to grow, contribute, and thrive in a dynamic FinTech environment. Empowerment Through Professional Development:Monthly investment in your English learningYearly allocation for advancing your professional expertiseUnlock Your Potential:Transparent career growth with opportunities to achieve Lead roles within 1 year, Head roles in 2 years, and even C-level within 4 years, based on exceptional performancePerformance reviews are anchored in KPIs, ensuring recognition is merit-basedMake a Lasting Impact:Work on unique projects where your contributions can reshape company-wide processesBring your ideas to the table and earn exceptional bonuses through our PayDo Ideas HubFlexible and People-Centric Culture:Days of paid vacation annually, with the flexibility to transfer unused days or receive compensationDays of paid sick leave annually, accommodating emergencies and medical needsAdditional holidays aligned with your local calendarCompensation & Incentives:Multiple payment options, including Private Entrepreneurship accounts or popular e-walletsOur Values:At PayDo, we live by principles that drive us to excellence:Ownership & Initiative: Specialists who take charge and make a differenceCollaboration & Communication: Together, we achieve more by sharing ideas and insightsBecome part of a global team redefining FinTech. Your expertise, passion, and ideas will shape the future of payments with PayDo! Show more Show less Посадовий рівень Старший середній рівень Тип зайнятості Повний робочий день Посадові обов’язки Маркетинг і ПродажіIndustry Technology, information and Internet