Sales Manager (E-Commerce) in DTEK, TOV, Energetichna kompaniya

Analysis of traffic and behavior of users: Analysis of site visitors: study of traffic sources for understanding which channels bring the most visitors;
• Analysis of user behavior on the site: Using analytics tools to find out what pages are attended by users where they are " leave the site or basket, which may interfere with the completion of the purchase;
• Optimization of conversion (CRO): improvement of usability: optimization of the shopping process, reducing the number of steps before completion of the order, simplification of registration and purchase forms; l> Optimization of mobile version: ensuring the convenience of purchase from mobile devices, which is especially important because of the high percentage of mobile traffic;
• Working with UX/UI: Improvement search and shopping;
• Site speed optimization: Working on the speed of pages that directly affects conversion;
• marketing campaigns: Development (search engines, social networks, contextual advertising) and launching advertising campaigns (Google ADS, Facebook/Instagram ADS);
• Seo Optimization: Work on improving the visibility of the site in search engines to attract organic traffic; l>
• Email Marketing: Creation of Strategies for Working with Abandoned Baskets, Sending Reminder Letters, Shares and Personalized Offers;
• Effectiveness and Reporting Analysis, KPI Monitoring: Main Efficiency Maintenance (Conversion, Traffic, Traffic average check, refusal, etc.) and analysis of results;
• Reporting: Regular reporting for management or other departments with sales, traffic and conversion;

You are our candidate, if you have:

• Analytics and Working with Google Analytics: Ability to use Google Analytics to analyze traffic, user behavior, identify customer sources and understanding customer behavior;
• Knowledge behavior: such as Hotjar, Crazy Egg, FullSory for Analysis of Clicks, Scrolling and Thermal Cards;
• Knowledge of Cro Principles: Understanding the Basic Principles of Conversion Optimization, Ability to Detect"Narrow places" in the process of purchase and offer solutions to improve them;
• skills in working with test tools such as Optimizely, VWO, Google Optimize to check the effectiveness of different items on the site; > Working with advertising and traffic involvement, namely experience in creating and optimizing advertising campaigns, experience in SEO-optimization of the site to attract organic traffic;
• Ability to optimize pages, work with meta-tags, create content that Improves site positions in search engines;
• E-mail Marketing: Knowledge of Automated Email Marketing Strategies, including Creating Campaign Campaign Camps, Personalized Offers, etc. site, knowledge of the basics of mobile optimization, to provide unobstructed purchase process from mobile devices, which is important today for conversion;
• the ability to analyze and test the user's mobile experience to improve UX/UI and adapt the site to various mobile platforms;

awaits you:

• The team of professionals;
• Interesting projects;
• Professional development;
• Career growth opportunities;
• Useful trainings and commanding activities;
• Psychological support;
• gifts in the design and on the occasion of sign events (holidays, birth of a child, etc.);
• Program gratitude "thank you" with the opportunity to get a cool merch;
• a modern office at UNIT.City with a gym and massage chairs;
• Free Parking and Thoughs from the closest metro stations;
• And of course: official employment, competitive level of payment (always timely and transparent reward), annual bonus, health insurance;

If your experience is relevant, we will contact you