Retention Team Lead in TrueGroup

We are looking for a Retention Team Lead to take ownership of launching and driving customer retention initiatives for a new brands. This role requires a strategic thinker with strong leadership, analytical, and communication skills, who can effectively collaborate across departments to deliver impactful results.

HOW YOU WILL MAKE AN IMPACT

• Take full responsibility for launching the retention strategy for a new brand, including creating and implementing trigger chains and gamification tailored to the brand's unique features.
• Create innovative retention campaigns that enhance customer loyalty and engagement.
• Lead and mentor a team of CRM Managers, providing guidance on trigger setup, gamification, and bonus program execution.
• Coordinate with design, copywriting, and development teams to ensure seamless execution of retention initiatives.
• Act as the central point of communication to align retention strategies with overall business goals.
• Analyze the effectiveness of retention campaigns, using data insights to refine strategies and improve customer engagement.
• Serve as the primary contact for clients, ensuring transparency and alignment on retention plans and progress.

WHAT WILL HELP YOU SUCCEED IN THE ROLE

• Proven experience in customer retention, CRM, or related fields, preferably in iGaming or similar industries.
• Strong leadership capabilities with the ability to inspire and guide a team.
• Expertise in CRM systems and gamification tools (e.g., Smartico, Customer).
• Excellent analytical skills, with the ability to interpret data and translate insights into actionable strategies.
• Exceptional communication skills, both written and verbal (English proficiency required, Intermediate or higher).
• Project management skills, with a proven track record of delivering results within deadlines.
• Creative problem-solving abilities and adaptability to changing market conditions.

HOW WE WILL KEEP YOU SMILING

• We offer flexible working hours and remote work setup, enabling you to plan your work around your life and not your life around work!
• We offer unlimited vacation days, and we provide sick leave of paid.
• We are ready to offer relocation support for candidates.
• A competitive compensation that values the skills and experience you bring.
• Employee referral bonus and gifts for your special days.
• Financial support in 50% for learning expenses to help you in your professional growth!
• With us, you will experience a positive atmosphere and a company culture where people are valued above all else. You'll also have the opportunity to participate in fun team-building activities