Retention Manager (CRM / Lifecycle Marketing) in Portmone.com | Portmone, TOV

FinTech company Portmoneis the first Ukrainian payment and online transfer system that has been developing non-bank payment solutions since 2002 (B2B and B2C services and products).

Our mission: To provide convenient and innovative payment solutions for customers and partners.

We are expanding the marketing team and are looking for a specialist who will take over the full cycle of customer retention (B2C and B2B).

Key tasks:

• Setting up and optimizing trigger chains (e-mail, push, Viber, SMS, In-App) to support the client at all stages of the funnel.

• Formation and distribution of regular digests adapted to the needs of B2C and B2B segments.

• Development and improvement of the customer loyalty program>

  in the first and second payments.

• Work on increasing the average check and stimulating the use of all ecosystem services.

• Improving the conversion of customers into payment

• Working on increasing the level of Retention Rate 

• Onboarding new customers and increasing customer lifecycle. candidate:

  • Experience in Omnichannel/Direct Marketing: Building complex cross-platform chains (Web + App + Email). You understand the user journey (Retention Loop) and know how to synchronize push notifications, email and in-app messages.

  • Expertise in eSputnik: Fluency with the tool at an advanced level. You know how to use complex segmentation, dynamic content and automated scripts "under the hood".

  • Data-driven approach and analytics:

  • Confident work with Google Analytics 4 and Power BI.

  • The ability not just to look at graphs, but to find patterns in them (flow analysis, LTV, Retention Rate, Cohort analysis).

  • Hypotheses and testing: Experience in generating, prioritizing (e.g. ICE/RICE framework) and validating hypotheses. You make decisions based on numbers, not intuition.

  • Automation and Optimization: Aiming to automate everything that works manually. Experience in setting up trigger systems that work without your minute-by-minute involvement.

  • Technical background (would be an advantage): Basic understanding of how data transfer APIs work to provide clear TOR to developers.

           What we offer:

  • Working in a professional FinTech IT team - company

  • Hybrid work schedule from 9(10) to 18(19), the possibility of remote work withand with the consent of the manager;

  • Official employment (100%);

  • Health insurance, partial compensation for sports activities and psychological support;

  • Fully autonomous modern office 7 minutes' walk from the city. Pochayna (Petrivka).

  • English courses and partial compensation of other education

  • Career growth opportunities